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Learn moreMar 2021
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Whilst seeing declining value sales in 2020, this pattern is due to both COVID-19 factors and other trends and challenges driving variety stores. On the one hand, the declines seen in 2020 follow the declines already seen in 2019, albeit at a slightly steeper rate.
However, despite the challenges seen, there was some dynamism noted in variety stores in 2020. This is attributed to the continuous development of brands such as Action (Action Belgium BVBA), which has a strong focus on low prices and which also opened several new outlets in 2020.
Action Belgium BVBA maintained its lead in variety stores in 2020, with over half the total company value shares. The player’s primary focus is on offering consumers the lowest possible prices and it maintains its position mainly thanks to its ongoing store expansion, a trend which is set to continue over the forecast period.
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Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Belgium with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.