The retail current value sales of variety stores declined for the first time in almost a decade during 2020 as lockdown measures led many stores to close for an extended period. Given that part of the allure of variety stores is the in-store experience, few sales transferred online.
The company Set El Kol Co continues to lead the variety stores landscape, maintaining a strong presence throughout the country with its four brands Dalaa El Banat, Akher El Ankoud, Ghazel El Banatand, and Sukar Maawoud. These variety stores are popular due to their different offerings and relatively cheap prices.
The Chinese brand Miniso, which describes itself as “a Japanese-inspired lifestyle product retailer,” has expanded rapidly in Egypt since opening its first two stores in the country during early 2018. By 2020, it had 17 outlets in Egypt (many of which are in shopping malls) and ranked third among variety stores in terms of retail value share.
Following the rebound to retail value growth in 2021, the sales of variety stores are set to continue increasing throughout the forecast period. As daily life normalises and economic activity revives, consumer footfall with rise and encourage impulse purchasing.
The overall channel outlook is quite promising, with much more room for growth. Variety stores in Egypt are far from maturity, which creates room for more brands to enter the category.
The local brands Gurus El Nomrosy and Kol Shea have been established in Egypt for many years, allowing them to gain customers loyalty and build a solid reputation. At the onset of COVID-19 the brands started to introduce more interesting offerings, with both already offering items that are unique to them.
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Understand the latest market trends and future growth opportunities for the Variety Stores industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Variety Stores industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories. Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories, although they may also sell grocery items. Includes fixed-price stores (e.g. dollar stores) and catalogue showrooms. Example brands include Dollar General, Woolworth (Germany), and Miniso.See All of Our Definitions
This report originates from Passport, our Variety Stores research and analysis database.
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