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Country Report

Variety Stores in

Variety Stores in Hungary

44 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Chained outlets and those in good locations are set to prosper

The erosion of independent, poor-quality variety stores, both in terms of outlet numbers and retail sales, is set to remain the most important trend. Outlets in smaller towns and villages will be further challenged by modern grocery retailers, particularly discounters, hypermarkets and drugstores/parapharmacies.

The era of fixed priced stores is over

The concept of fixed price stores (mostly named after the euro, or forint, the local currency) continues to fade, as independent operators which joined poorly-branded franchises are not able to compete against the competitive threat of modern grocery retailers. Their fixed prices are often worse deals than those available in the discounters or hypermarkets visited at weekends for shopping: either the product quality is better, or the price is more favourable in these outlets.

Smaller retail margins cannot cover increasing operational expenses

Variety stores is facing double market pressure: while retail margins are shrinking, as modern grocery retailers operate with larger volumes and more favourable economies of scale, operating expenses, especially labour costs, are seeing double-digit growth. In addition, working in retailing, especially in independent outlets, is not as attractive as working in nearby factories or chained grocery retailers, which tend to offer better working conditions, higher salaries or more complex fringe benefits.

COMPETITIVE LANDSCAPE

High fragmentation in variety stores

The few chained operators account for a high share of value sales in variety stores; the rest of the channel is dominated by outlets with a relatively small sales area. The latter are mostly located in smaller towns and larger villages to supplement the assortment of grocery stores with relevant products: mostly cheap apparel, homewares and home decoration products.

Napcsillag’s Euro Family leads variety stores

The growing number of Euro Family outlets are delivering the fastest growth in variety stores, mostly due to an intense store opening programme, reaching 45 outlets in mid-2017, from 34 in 2015. Outlet locations are professionally selected – they are often located in the catchment area of larger shopping areas and strip malls.

The move to shopping centres and other locations with heavy foot traffic

Successful operators in variety stores are those that keep pace with modern retailing and are moving their stores to locations with heavy foot traffic, namely the catchment area of main streets, or even strip malls and shopping centres. In order to maintain profitable retail operations, outlets have to operate with larger sales areas and a richer assortment.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Variety Stores industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Variety Stores in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Variety Stores performing in Hungary?
Are consumers switching towards more convenient Variety Stores channels?
Are independent and family run gVariety Stores coming under pressure in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Variety Stores in Hungary - Category analysis

HEADLINES

PROSPECTS

Chained outlets and those in good locations are set to prosper

The era of fixed priced stores is over

Smaller retail margins cannot cover increasing operational expenses

COMPETITIVE LANDSCAPE

High fragmentation in variety stores

Napcsillag’s Euro Family leads variety stores

The move to shopping centres and other locations with heavy foot traffic

CHANNEL DATA

Table 1 Variety Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Variety Stores GBO Company Shares: % Value 2013-2017
Table 4 Variety Stores GBN Brand Shares: % Value 2014-2017
Table 5 Variety Stores LBN Brand Shares: Outlets 2014-2017
Table 6 Variety Stores LBN Brand Shares: Selling Space 2014-2017
Table 7 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 8 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Retailing in Hungary - Industry Overview

EXECUTIVE SUMMARY

Further improvement in sentiment and increasing wages maintain retail sales growth

Discounters take share from other grocery retailers and extend the non-grocery assortment

Premiumisation and upgrades dominate preferences – even private label is moving upwards

Workforce shortages and wage inflation impact retailers

Everybody is flocking to internet retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Christmas
Back to school
Black Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 11 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 13 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 15 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 19 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 21 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 31 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 33 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 35 Retailing GBO Company Shares: % Value 2013-2017
Table 36 Retailing GBN Brand Shares: % Value 2014-2017
Table 37 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 38 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 40 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 42 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 43 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 50 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 51 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Variety Stores in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Chained outlets and those in good locations are set to prosper

The era of fixed priced stores is over

Smaller retail margins cannot cover increasing operational expenses

COMPETITIVE LANDSCAPE

High fragmentation in variety stores

Napcsillag’s Euro Family leads variety stores

The move to shopping centres and other locations with heavy foot traffic

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Variety Stores in Hungary - Category analysis

HEADLINES

PROSPECTS

Chained outlets and those in good locations are set to prosper

The era of fixed priced stores is over

Smaller retail margins cannot cover increasing operational expenses

COMPETITIVE LANDSCAPE

High fragmentation in variety stores

Napcsillag’s Euro Family leads variety stores

The move to shopping centres and other locations with heavy foot traffic

CHANNEL DATA

Retailing in Hungary - Industry Overview

EXECUTIVE SUMMARY

Further improvement in sentiment and increasing wages maintain retail sales growth

Discounters take share from other grocery retailers and extend the non-grocery assortment

Premiumisation and upgrades dominate preferences – even private label is moving upwards

Workforce shortages and wage inflation impact retailers

Everybody is flocking to internet retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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