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Country Report

Variety Stores in

Variety Stores in Hungary

Mar 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong competitor formats hamper the growth potential of variety stores

The assortments of variety stores tend to overlap strongly with drugstores/parapharmacies and modern grocery retailers like discounters and hypermarkets. These retailing formats are more competitive on price due to the larger economies of scale for leading manufacturers’ brands and strong private label ranges across all product categories.

Limited consumer base and modern shopping habits hit variety stores

The channel is unlikely to see the emergence of new business models. Variety stores are rarely found in shopping malls or strip malls even though contemporary brands like Tchibo, Flying Tiger Copenhagen and Euro Family fit well with these modern retail locations in terms of matching product portfolios and target shoppers.

Rising operating costs and alternative formats undermine location advantage

Independent operators dominate this cluttered channel. Their main competitive advantage is their outlet locations, which draw customers and passers-by from a close catchment area.

COMPETITIVE LANDSCAPE

Euro Family benefits from mid-priced positioning and stronger marketing

Napcsillag, the owner of Euro Family, remained its leadership of variety stores with another value share leap in 2019. Unlike most conventional variety stores, Euro Family outlets have large selling space and a light and contemporary interior design.

Weak financial performance threatens One Euro Market’s presence

One Euro Market’s presence and value share continued to shrink in 2019. The number of outlets was halved compared with 2018, following an even more drastic level of closures in the previous year.

More modern and creative concept boosts Flying Tiger Copenhagen

Tiger Stores Hungary, the local affiliate of Zebra A/S, continued to grow its value share in 2019. Having doubled the number of Flying Tiger Copenhagen outlets in 2018, the network was stable in 2019.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Variety Stores industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Variety Stores in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Variety Stores performing in Hungary?
Are consumers switching towards more convenient Variety Stores channels?
Are independent and family run gVariety Stores coming under pressure in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Variety Stores in Hungary - Category analysis

HEADLINES

PROSPECTS

Strong competitor formats hamper the growth potential of variety stores

Limited consumer base and modern shopping habits hit variety stores

Rising operating costs and alternative formats undermine location advantage

COMPETITIVE LANDSCAPE

Euro Family benefits from mid-priced positioning and stronger marketing

Weak financial performance threatens One Euro Market’s presence

More modern and creative concept boosts Flying Tiger Copenhagen

CHANNEL DATA

Table 1 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 2 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 3 Variety Stores GBO Company Shares: % Value 2015-2019
Table 4 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 5 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 6 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 7 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 8 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Retailing in Hungary - Industry Overview

EXECUTIVE SUMMARY

Improving economic conditions fuel more sophisticated demand and higher spending

Higher wages and fringe benefits help large retailers recruit and retain employees

Store-based retailers use omnichannel strategies to keep up with e-commerce boom

Retailers widen investments to navigate strict regulation of retail development

Latest trends set to persist and provide push-pull factors in the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 9 Cash and Carry Sales: Value 2014-2019

Seasonality

Black Friday
Christmas
Back-to-school

Payments and delivery

Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 12 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 14 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 16 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 20 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 22 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 32 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 34 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 36 Retailing GBO Company Shares: % Value 2015-2019
Table 37 Retailing GBN Brand Shares: % Value 2016-2019
Table 38 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 39 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 43 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 44 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 51 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 52 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Variety Stores in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong competitor formats hamper the growth potential of variety stores

Limited consumer base and modern shopping habits hit variety stores

Rising operating costs and alternative formats undermine location advantage

COMPETITIVE LANDSCAPE

Euro Family benefits from mid-priced positioning and stronger marketing

Weak financial performance threatens One Euro Market’s presence

More modern and creative concept boosts Flying Tiger Copenhagen

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Variety Stores in Hungary - Category analysis

HEADLINES

PROSPECTS

Strong competitor formats hamper the growth potential of variety stores

Limited consumer base and modern shopping habits hit variety stores

Rising operating costs and alternative formats undermine location advantage

COMPETITIVE LANDSCAPE

Euro Family benefits from mid-priced positioning and stronger marketing

Weak financial performance threatens One Euro Market’s presence

More modern and creative concept boosts Flying Tiger Copenhagen

CHANNEL DATA

Retailing in Hungary - Industry Overview

EXECUTIVE SUMMARY

Improving economic conditions fuel more sophisticated demand and higher spending

Higher wages and fringe benefits help large retailers recruit and retain employees

Store-based retailers use omnichannel strategies to keep up with e-commerce boom

Retailers widen investments to navigate strict regulation of retail development

Latest trends set to persist and provide push-pull factors in the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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