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Learn moreMar 2020
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The assortments of variety stores tend to overlap strongly with drugstores/parapharmacies and modern grocery retailers like discounters and hypermarkets. These retailing formats are more competitive on price due to the larger economies of scale for leading manufacturers’ brands and strong private label ranges across all product categories.
The channel is unlikely to see the emergence of new business models. Variety stores are rarely found in shopping malls or strip malls even though contemporary brands like Tchibo, Flying Tiger Copenhagen and Euro Family fit well with these modern retail locations in terms of matching product portfolios and target shoppers.
Independent operators dominate this cluttered channel. Their main competitive advantage is their outlet locations, which draw customers and passers-by from a close catchment area.
Napcsillag, the owner of Euro Family, remained its leadership of variety stores with another value share leap in 2019. Unlike most conventional variety stores, Euro Family outlets have large selling space and a light and contemporary interior design.
One Euro Market’s presence and value share continued to shrink in 2019. The number of outlets was halved compared with 2018, following an even more drastic level of closures in the previous year.
Tiger Stores Hungary, the local affiliate of Zebra A/S, continued to grow its value share in 2019. Having doubled the number of Flying Tiger Copenhagen outlets in 2018, the network was stable in 2019.
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Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Hungary with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.