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Learn moreMar 2020
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Variety stores continue to record very healthy growth thanks to the performance of foreign brands. A factor pertaining to this trend is changing shopping behaviour, with consumers moving more towards leisure, cooking and travel.
The imposition of a number of regulations related to modern retailing have helped to foster the development of foreign brands in variety stores at the expense of local entrepreneurs. Existing retailers were impacted by the obligation to sell 80% local products, with companies that failed to meet this requirement being issued warnings.
Since the easing of the Negative Investment List (DNI) in Indonesia in mid-2016, foreign retailers have flooded the country, including in variety stores. This has fuelled rapid growth within the channel, with consumer trust in these brands expected to remain high.
Despite the withdrawal of some brands, others are still putting their trust in expansion and opening new outlets. One of these is Miniso, which is expanding very aggressively in the Indonesian market.
Attracted by strong growth and the success of recent new entrant Miniso, more foreign brands are entering variety stores in Indonesia, such as Latt Liv from Pakistan and Minigood from Korea. Foreign players have the luxury of offering product variety.
Digital operations continue to develop rapidly in Indonesia, especially with the emergence of various e-commerce players both locally and globally. This is an opportunity for offline retailers to increase their sales through online sales.
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Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Variety Stores industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.