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Learn moreFeb 2020
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Variety stores saw a current value decline in 2019, despite the number of outlets continuing to grow. This was mainly due to the poor performance of Argos in its store-based variety stores in 2019.
Brexit could challenge the growth of variety stores over the coming years, although there is still a lot of uncertainty, as the negotiations around a trade deal between the EU and the UK are still ongoing. Ireland is particularly vulnerable, due to its land border with Northern Ireland.
Variety stores is expected to see increasing competition from e-commerce over the forecast period. Irish consumers are forecast to shop online more frequently over the coming years, with sites such as Amazon, AliExpress and Wish likely to grow in popularity.
Argos remained the leading retailer within variety stores in value terms in 2019, although it remained third in terms of outlet numbers. However, the company saw a strong decline in its value sales and share in this year, which negatively affected the overall development of the category.
Poundland, which operates under the Dealz retail brand in Ireland, opened several new stores in 2018, with a further outlet opening in 2019. It was the only major player which opened a new outlet in this year, and is also aiming for further expansion to strengthen its position in Ireland.
There are a small number of premium retailers operating within variety stores in Ireland. Carraig Donn and The Kilkenny Group are two of the main domestic players, which operate premium variety stores.
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Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Variety Stores industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.