Variety stores was affected by the Coronavirus (COVID-19) pandemic as the public health crisis and its economic ramifications prompted consumers in Italy to cut their spending. The job losses, economic uncertainty and reduced spending power of Italian consumers in the wake of the economic recession also had a strong impact on players as many consumers focused on smaller essential purchases in 2020 and 2021.
On the one hand, 2021 saw further development and an increase in sales through e-commerce for various operators of variety stores. On the other hand, there has been development in physical stores, in terms of assortments, store layouts to ensure health and safety and, especially, with regard to a stronger focus on omnichannel strategies, in order to meet consumers’ changing needs and preferences.
Punto Service Srl’s Magazzini Maury’s continued to dominate retail value sales, and lead in terms of the number of outlets and selling space in 2021. Nonetheless, the brand lost some retail value share after a big leap in 2020, while branded variety stores in general face increasing competition from small Chinese-owned stores.
Variety stores players are expected to continue to develop their strategies and positioning to retain existing consumers and attract new ones, including younger adults. In this vein, they are anticipated to focus more heavily on the relational aspect of the shopping experience, aiming to offer a more personalised shopping experience in store and a higher level of customer service.
Over the forecast period, variety stores is predicted to be characterised by proximity shopping or the expansion or reconfiguration of retail networks. As such, in large Italian cities, owners of variety stores are expected to run a larger number of smaller stores in busy and convenient locations.
Variety stores are expected to push ahead with investments in e-commerce over the forecast period, leveraging the important strides made in the digital channel in 2021. In this way, companies are increasingly focusing on providing a complete and satisfying experience to their consumers.
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Understand the latest market trends and future growth opportunities for the Variety Stores industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Variety Stores industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories. Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories, although they may also sell grocery items. Includes fixed-price stores (e.g. dollar stores) and catalogue showrooms. Example brands include Dollar General, Woolworth (Germany), and Miniso.See All of Our Definitions
This report originates from Passport, our Variety Stores research and analysis database.
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