Variety Stores in Italy

PROSPECTS

Consumers buy fewer products, but of better quality

Italians are conscious about where they spend their money, and are embracing a less consumerist approach by avoiding all unnecessary products; waste is considered immoral and unethical. For this reason, they prefer to purchase items that last for longer.

Internet retailing is a strong competitor to variety stores

Due to the internet, consumers can find the most diverse products online, of all types, including unconventional items, as well as products that are imported from foreign countries at lower retail prices. This plays to the detriment of variety stores, which in the past was the preferred destination for these types of goods.

Strong itinerant retailing presence offers competition to variety stores

Italy enjoys a large presence of itinerant retailers, selling their products in outdoor markets, which regularly take place in every urban area. The number of itinerant retailers is high in Italy, and has been increasing, with a larger presence in the southern part of the country recording strong increases in sales value.

COMPETITIVE LANDSCAPE

Sales growth for Magazzini Maury’s due to strategic outlet openings

Magazzini Maury’s is one of the largest variety stores chains in Italy, ranking first in terms of value sales in 2018. Nonetheless, its rank is lower in terms of number of outlets, given its larger store size in terms of square metres.

Novelty at the core of Flying Tiger Copenhagen’s strategy

Flying Tiger Copenhagen always makes a point of offering a different and unexpected product range to its customers. Items that brands display on shelves enjoy a fast turnover, with the aim of intriguing customers with a treasure hunt feel of not knowing what they will find.

MUJI to Go, for travellers’ only?

Muji Italia owns a store in Venice called “MUJI to Go” offering travel-sized items, which are in line with most updated airport rules on luggage. While it is unsurprising that the store is located in one of the most tourist locations in Italy, it is also understandable that the MUJI to Go product range is available across company stores in the country, as well as online.

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