100 yen shops continued to show growth despite the pandemic due to their affordability and product variety. With the prolonged impact of COVID-19 home seclusion continued and consumers spent more time at home.
In the review period, sustainability was an increasingly key concept in Japan, following rising concerns about and awareness of the environment. The government has pushed various initiatives, as well as calling on manufacturers and retailers to take action.
Private label is one strong point for variety stores in Japan, as it is one of the key factors bringing customers into stores. Leading variety stores player Don Quijote by Pan Pacific International Holdings Corp was known for its private label line Jonetsu Kakaku (directly translates to Passionate Price), which was created back in 2009 to offer products at affordable prices.
As variety stores increase their capabilities and offer a wider product variety in their stores, it has become difficult to draw a line between other retailers, such as grocery retailers, as the boundaries blur in terms of the product offering. The grocery offering in variety stores, especially fresh food, has been a key factor creating such an environment, as variety stores aim to become a one-stop location for consumers to obtain their daily necessities.
E-commerce continued to show a significant increase in Japan, especially during COVID-19, as consumers remained secluded at home and refrained from unnecessary outings. For retailers whose main business relied on physical outlets, COVID-19 was a key factor pivoting their strategy and making them consider an online presence.
In the forecast period, campaigns and loyalty programmes are expected serve as an effective tool to retain existing customers and gain their loyalty. Various campaigns and new innovations were introduced throughout the review period, suggesting efforts by retailers to retain customers.
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Understand the latest market trends and future growth opportunities for the Variety Stores industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Variety Stores industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories. Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories, although they may also sell grocery items. Includes fixed-price stores (e.g. dollar stores) and catalogue showrooms. Example brands include Dollar General, Woolworth (Germany), and Miniso.See All of Our Definitions
This report originates from Passport, our Variety Stores research and analysis database.
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