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Learn moreMar 2019
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Variety stores continued to see a current value decline in New Zealand in 2018. This can be attributed to the strong competition from other retail channels, such as internet retailing.
In addition to their declining popularity, variety stores are also facing rising operating costs. As most variety stores are operated by independent franchisees, retailers often do not have a clear strategy or the required funds to remain competitive.
Retailers in variety stores typically appeal to consumers through offering a wide range of inexpensive household items and snacks. However, with brands from other retail channels, such as mass merchandisers, becoming increasingly price-competitive, more and more consumers prefer to shop at these channels.
Although The 2 N 5 Shop continued to lead variety stores in 2018, it only held a single-digit value share; it was also the only player in the channel with a notable value share. The balance of sales was made up of smaller independent retailers (“others”), which saw a small increase in share in 2018, at the expense of The 2 N 5 Shop.
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Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in New Zealand with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.