Variety Stores in Nigeria

April 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Variety Stores industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Variety Stores industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Variety Stores in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Variety Stores in Nigeria?
  • Which are the leading retailers in Variety Stores in Nigeria?
  • How are products distributed in Variety Stores in Nigeria?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Nigeria?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Variety Stores in Nigeria - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Post-pandemic economic recovery drives acceleration in retail current value sales growth
Number of outlets continues to expand, but Miniso Nigeria slows its growth
Konga develops its omnichannel presence

PROSPECTS AND OPPORTUNITIES

Variety stores will benefit from improved penetration
Miniso and Konga will continue to open new stores
Konga is well placed to benefit from growing consumer interest in e-commerce

CHANNEL DATA

Table 1 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 2 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 3 Variety Stores GBO Company Shares: % Value 2017-2021 Table 4 Variety Stores GBN Brand Shares: % Value 2018-2021 Table 5 Variety Stores LBN Brand Shares: Outlets 2018-2021 Table 6 Variety Stores LBN Brand Shares: Selling Space 2018-2021 Table 7 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 8 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Retailing in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
Competition intensifies in modern grocery retailing
E-commerce on the rise in non-grocery retailing
Modern grocery retail formats continue to gain ground on traditional outlets
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas Back to School
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 11 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 13 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 15 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 19 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 21 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 25 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 27 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 31 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 33 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 35 Retailing GBO Company Shares: % Value 2017-2021 Table 36 Retailing GBN Brand Shares: % Value 2018-2021 Table 37 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 38 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 39 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 40 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 41 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 42 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 43 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 44 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 50 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 51 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 52 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Variety Stores

Non-grocery general merchandise outlets usually located on one floor, offering a wide assortment of extensively discounted fast-moving consumer goods on a self-service basis. Normally over 1,500 sq metres in size, except in the case of dollar stores, these outlets give priority to fast-moving non-grocery items that have long shelf-lives. Includes catalogue showrooms and dollar stores. Example brands include Woolworth (Germany), Upim (Italy).

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This report originates from Passport, our Variety Stores research and analysis database.

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