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With a population of over 38 million, and large cities where the retail infrastructure is developing, Poland remains an attractive market for variety store operators. In 2019, leading operators continued to expand the number of their outlets.
Variety stores recorded another strong performance in 2019. The channel attracts price-sensitive consumers looking for higher-quality products at reasonable prices.
The ban on Sunday trade did not stop the growth of variety stores in Poland in 2019, although it was important for retail operators when making decisions on the location of new stores. Shopping centres have become expensive for variety stores as Sundays are the days of trading that have been the most productive in shopping centres in terms of turnover.
The dynamically growing Action network took the lead in variety stores in value terms in 2019, whilst continuing its rapid expansion across the country. Poles are attracted by good-quality products at attractive prices and a frequently changing assortment.
Dealz Poland and TEDi Siec Handlowa both entered Poland in 2018. Both have ambitious expansion plans for the country and achieved outstanding retail value growth in 2019.
Flying Tiger Copenhagen is already a recognisable brand in Poland and, despite losing value share, took over second place in variety stores from Tchibo Warszawa, which suffered a steeper decline in its share. Tiger Warsaw began its expansion in Poland within shopping streets, while since 2018 its development has largely been mainly in shopping centres.
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Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Poland with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.