Variety Stores in Poland

PROSPECTS

Major players expand their networks

With a population of over 38 million, and large cities where the retail infrastructure is developing, Poland remains an attractive market for variety store operators. In 2019, leading operators continued to expand the number of their outlets.

Price-sensitive consumers value variety stores

Variety stores recorded another strong performance in 2019. The channel attracts price-sensitive consumers looking for higher-quality products at reasonable prices.

New openings are largely in smaller cities

The ban on Sunday trade did not stop the growth of variety stores in Poland in 2019, although it was important for retail operators when making decisions on the location of new stores. Shopping centres have become expensive for variety stores as Sundays are the days of trading that have been the most productive in shopping centres in terms of turnover.

COMPETITIVE LANDSCAPE

Action Poland takes the lead

The dynamically growing Action network took the lead in variety stores in value terms in 2019, whilst continuing its rapid expansion across the country. Poles are attracted by good-quality products at attractive prices and a frequently changing assortment.

Dealz Poland and TEDi Siec Handlowa achieve significant growth

Dealz Poland and TEDi Siec Handlowa both entered Poland in 2018. Both have ambitious expansion plans for the country and achieved outstanding retail value growth in 2019.

Tiger Warsaw takes second place

Flying Tiger Copenhagen is already a recognisable brand in Poland and, despite losing value share, took over second place in variety stores from Tchibo Warszawa, which suffered a steeper decline in its share. Tiger Warsaw began its expansion in Poland within shopping streets, while since 2018 its development has largely been mainly in shopping centres.

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