Following an extremely dynamic performance pre-pandemic in Poland, variety stores experienced a notable slowdown in value growth in 2020 due to non-essential store closures for much of the year in line with restrictions driven by the emergence of the pandemic. Nevertheless, despite further restrictions in the first half of 2021, variety stores recorded a return to stronger growth during the year in line with the reopening of the channel and the greater return of consumers to these stores who value the wide range of goods on offer at competitive prices.
Popular variety stores such as Tchibo, Flying Tiger Copenhagen and Action attract consumers with a wide range of quality products available at competitive prices. Consumers also appreciate the convenient locations of variety stores, which typically are situated in shopping centres.
The seasonal offer presented by variety stores is particularly popular with Polish consumers. Products that are perceived as essential or desired during a specific season or holiday period can be easily found in variety stores at competitive price points.
Over the forecast period, variety stores is predicted to record further dynamic value growth (at constant 2021 prices), particularly in 2022 when local consumers are likely to remain fairly price sensitive due to the economic fallout of the pandemic. Variety stores is predicted to outperform store-based retailing as a whole, as this channel does not translate as well to online sales.
The number of variety stores is also expected to rise over the forecast period as leading players continue to develop their store networks to reach a higher number of consumers. Key locations such as centrally-situated shopping centres or galleries are expected to be potential target locations for new outlets.
New players are likely to be attracted to variety stores over the forecast period, given its further growth potential and expansion opportunities in Poland, especially in smaller cities and towns. New variety stores may move closer to the discounter model, offering a wider range of low-cost products.
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Understand the latest market trends and future growth opportunities for the Variety Stores industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories. Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories, although they may also sell grocery items. Includes fixed-price stores (e.g. dollar stores) and catalogue showrooms. Example brands include Dollar General, Woolworth (Germany), and Miniso.See All of Our Definitions
This report originates from Passport, our Variety Stores research and analysis database.
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