Variety Stores in Saudi Arabia

PROSPECTS

Variety stores a popular channel for non-grocery household items

The wide range of products offered at low prices by variety stores continued to attract local consumers in 2018. Even though mainstream retailers such as hypermarkets that often feature similar non-grocery items to variety stores, provide massive discounts and promotions, the much lower prices from the latter maintained customer loyalty as they searched for more functional items.

Asian products continue to dominate with innovative design, functionality and cheaper prices

Asian products continued to be in demand due to their inexpensive prices and good quality. The unique proposition of Asian products embraces interesting designs and good functionality.

Social media strengthens demand for variety store products

With increased influence of social media, local consumers look for similar items that they see being used by bloggers and influencers. Lifestyle bloggers and household hacks often feature items easily found in variety stores to address economical household solutions.

COMPETITIVE LANDSCAPE

Leading variety store Daiso to experience competition from new entrants

Daiso, operated in Saudi Arabia by Daiso Middle East LLC, retained its leadership of variety stores in Saudi Arabia in 2018. However, the entrance of new players of similar repute is likely to offer Daiso direct competitors.

Hazaz and similar local variety stores are widely popular

While Asian variety stores gain in popularity in Saudi Arabia, the concept of variety stores is not new to the country. Local variety stores, popularly known as Hazaz (SAR1 or SAR5 stores) have been present for many years.

Online platforms to compete with variety stores

With demand for unique and innovative products continuing to grow, local consumers often search for items online to find the best available match for their needs. As Aliexpress, Clubfactory and JollyChic.

Files are delivered directly into your account within a few minutes of purchase.