Variety stores in Taiwan are popular for their wide product offering, which meets consumers’ daily lifestyle needs at affordable prices. Consumers often enjoy discovering inexpensive everyday items when browsing in these stores.
POYA, the largest variety stores chain in Taiwan, was founded in 1985, and its total number of stores reached 285 in 2021. It has continued its store expansion every year, and aims to reach 400 outlets within the next three years.
E-commerce is not a significant threat to variety stores, due to their easily accessible locations, vast networks, attractive prices and seasonal offerings. Nevertheless, some local variety stores have launched their own websites to offer increased convenience to consumers.
Over the forecast period, it is expected that variety stores will see solid current value growth, and will seek outlet expansion in line with increasing demand for cost-effective products under one roof. Leading variety stores such as POYA and Tomod’s will continue to expand their outlet networks to wider regions in the country as they try and seize the positive trend.
With changing consumer preferences and habits due to the pandemic, some retailers are likely to invest in brand repositioning and store renovation, to provide a new look to attract consumers’ interest. New product collections are also expected to follow lifestyles in the post-pandemic era, for instance clothing collections for at home, simple meal solutions and home cleaning equipment.
Variety stores such as Daiso in Taiwan have established an image for the channel as having low prices for everyday household items, gadgets and accessories, attracting target consumer segments who are price-sensitive, with limited budgets, and eager to discover the best deals. Therefore, in the post-pandemic era, variety stores can leverage this positioning and focus on promoting the best-value products and diversified offerings in-store.
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Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories. Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories, although they may also sell grocery items. Includes fixed-price stores (e.g. dollar stores) and catalogue showrooms. Example brands include Dollar General, Woolworth (Germany), and Miniso.See All of Our Definitions
This report originates from Passport, our Variety Stores research and analysis database.
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