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Learn moreMar 2021
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Variety stores were initially impacted by lockdown as many closed their doors for several weeks. Later in the year, many managed to recover, however, as they appealed to price-conscious consumers whose budgets were constrained as a result of the pandemic.
Action Non-Food remained the dominant player in variety stores in 2020, recouping much of its lost sales in the second half of the year, gaining share at the expense of all its competitors and recording its strongest ever growth. This brand benefits from a very low-cost concept, similar to discounters in modern grocery retailers.
Variety stores continued to see a decline in outlet numbers in 2020, although there were distinctly divergent fortunes across the channel, with mid-priced retailers suffering the most. Many players struggled to achieve growth as their target demographics are no longer attracted by the large selection of mid-range products.
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Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Netherlands with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.