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Variety Stores in
Netherlands

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Sale of most Blokker brands will further shrink number of outlets

Variety stores remained under duress in 2018 overall, with distinctly divergent fortunes across the channel. The performance of the category continued to be affected by the sale by traditional domestic player Blokker Nederland BV of most of its brands in 2017.

Budget mixed retailers keep thriving

Besides external factors, one of the major reasons for the struggles endured by the mid-segment in mixed retailers was the failure of mid-level players to properly differentiate themselves from the increasing competition and threat posed by discount mixed retailers. In 2018, the two most important players in that segment were Action and Big Bazar.

High-end niche players enjoy increasing presence

As further confirmation of increasing polarisation and the hollowing-out of the traditional mid-segment in variety stores in the Netherlands, niche players that offer consumers products that are perceived as distinctive or of higher quality were also successful. The prime example is Flying Tiger Copenhagen, a Denmark-based variety store chain that established a presence in the Netherlands over the past decade and recently expanded further thanks to a carefully executed franchising model.

COMPETITIVE LANDSCAPE
Action Non-food BV consolidates its leadership

Action Non-food BV remained the leading player in 2018, thanks to the popularity of its economy brand Action. One of the most successful domestic retail players, over the past decade the company expanded to neighbouring Western European markets, such as Germany, France and Belgium.

Blokker Nederland BV focuses on key Blokker brand

Blokker Nederland BV remained in second place behind Action Non-food BV in variety stores in 2018, despite the sale of most of its brands in 2018. The company’s aim is to adjust the strategy for its core Blokker brand by further reducing the number of outlets and focusing on the successful ones.

Wibra brand ceases operations

In 2017, the Wibra brand, owned by Wibra Holding BV, became another example of a long-established domestic variety store chain that ceased operations, as its lack of differentiation failed to convince Dutch consumers.

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Variety Stores in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Variety Stores industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Variety Stores in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How is Variety Stores performing in Netherlands?
  • Are consumers switching towards more convenient Variety Stores channels?
  • Are independent and family run gVariety Stores coming under pressure in Netherlands?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Variety Stores in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Sale of most Blokker brands will further shrink number of outlets
Budget mixed retailers keep thriving
High-end niche players enjoy increasing presence

COMPETITIVE LANDSCAPE

Action Non-food BV consolidates its leadership
Blokker Nederland BV focuses on key Blokker brand
Wibra brand ceases operations

CHANNEL DATA

Table 1 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Variety Stores GBO Company Shares: % Value 2014-2018
Table 4 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 5 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 6 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 7 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Strongest performance in a decade, driven by grocery and non-store retailing
Dutch economy continues to boom, with most indicators highly positive
Internet retailing continues to see renewed rapid expansion
Number of outlets declines and selling space shrinks as internet retailing advances
Retailing expected to see further growth, albeit at more moderate levels

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value
Seasonality
Sinterklaas (St.Nicholas)
Christmas
Winter sales
Summer sales
Payments and delivery
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 32 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 34 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 36 Retailing GBO Company Shares: % Value 2014-2018
Table 37 Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 39 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 44 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 51 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 52 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources