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Learn moreFeb 2021
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Variety stores saw strong growth in 2020, in large part due to the enormous impact of COVID-19 on consumer spending, but also due to the substance of their value proposition. Crucially, when many other retailers were required to shutter stores during the strictest period of lockdowns in the US in March and April, many variety stores were deemed essential because of their consumables business, and thus able to stay open.
Store expansion has been at the heart of variety store growth strategies for some time. Given their reliance on foot traffic and notoriously low margins, retailers in the channel have, for the most part, pursued a larger physical footprint at the expense of e-commerce investments.
Having developed its DG Fresh initiative to expand the assortment of fresh and frozen goods on offer at its stores, Dollar General is now reaping the rewards of its biggest sales driver. Capturing large numbers of price-sensitive shoppers during the pandemic gave Dollar General the opportunity to enhance its grocery offering, serving those who might not have easy access to grocery stores.
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Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in USA with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.