Variety stores showed some signs of a recovery in 2021. However, considering the contraction in value terms in 2020, the gains made in 2021 still left the channel’s value sales below the levels seen immediately prior to the outbreak of COVID-19.
The low level of growth seen in variety stores in 2021 is to a large extent due to continued high internet sales of goods that are typically sold at variety stores. Again, this was a trend that was noted pre-COVID-19.
Tchibo Turkiye is the only significant player in variety stores, dominating value sales, with only a small percentage attributed to independent players under “others”. Tchibo is the only chained variety store which offers an extensive product portfolio, including clothing and kitchenware.
Over the forecast period, minor gains will be made in variety stores in revenue terms whilst outlet contraction will continue over the entirety of the forecast period. The channel is expected to see some strong growth early in the forecast period as consumers enjoy a brief time of excitement and spontaneity once allowed out and about freely again, before dropping back down to slower growth over the forecast period.
Variety stores are becoming less popular and less profitable. It is likely to be one of the formats that will fall prey to the higher penetration of e-commerce over the coming years.
Variety stores also faces competition from specialist retailers, which offer a wider assortment of specialised products. Additionally, as consumers become less enthusiastic about in-store shopping, it is increasingly likely that they will prefer to visit stores which offer wider selections.
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Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories. Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories, although they may also sell grocery items. Includes fixed-price stores (e.g. dollar stores) and catalogue showrooms. Example brands include Dollar General, Woolworth (Germany), and Miniso.See All of Our Definitions
This report originates from Passport, our Variety Stores research and analysis database.
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