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Country Report

Variety Stores in

Variety Stores in Vietnam

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Channel suffers as stores shut and consumers stay away

Similar to department stores, variety stores, which is another channel that mostly sells non-grocery products, was hit hard by the COVID-19 effects on trade in 2020. Due to national lockdown and ongoing social distancing, which led to outlets closing and reduced footfall respectively, variety stores experienced a sharp decline in current value sales.

Craze for Korean culture increasingly influencing variety stores

In variety stores, Vietnamese consumers display a preference for Japanese or South Korean brands. Japanese variety store retailers such as Daiso and Komonoya were pioneers amongst international variety stores in Vietnam.

Miniso is at the summit of variety stores

Le Bao Minh Group’s Miniso brand maintained its leading position in variety stores at the end of the review period. The brand was at the forefront of the influx of Korean- and Japanese-style variety stores in Vietnam, followed by rivals with similar concepts, such as Minigood and Mumuso.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Variety Stores industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Variety Stores in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Variety Stores performing in Vietnam?
Are consumers switching towards more convenient Variety Stores channels?
Are independent and family run gVariety Stores coming under pressure in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Variety Stores in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Channel suffers as stores shut and consumers stay away

Craze for Korean culture increasingly influencing variety stores

Miniso is at the summit of variety stores

RECOVERY AND OPPORTUNITIES

Franchise model offers solid route to achieving sales growth

Online sales unlikely to gain traction for variety stores

Diversification in the in-store experience can help achieve stand-out

CHANNEL DATA

Table 1 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 2 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 3 Variety Stores GBO Company Shares: % Value 2016-2020
Table 4 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 5 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 6 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 7 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 8 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Retailing in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Omnichannel strategy is key to success for the big players

VinGroup exits Vietnamese retailing while Central Group acquires Nguyen Kim

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2020

Physical retail landscape

Cash and carry

Seasonality

Vietnamese Lunar New Year (Tet)
Black Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 11 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 13 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 15 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 19 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 21 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 31 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 33 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 35 Retailing GBO Company Shares: % Value 2016-2020
Table 36 Retailing GBN Brand Shares: % Value 2017-2020
Table 37 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 38 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 40 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 42 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 43 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 50 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 51 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Megatrends

Country Report

Variety Stores in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Channel suffers as stores shut and consumers stay away

Craze for Korean culture increasingly influencing variety stores

Miniso is at the summit of variety stores

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Variety Stores in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Channel suffers as stores shut and consumers stay away

Craze for Korean culture increasingly influencing variety stores

Miniso is at the summit of variety stores

RECOVERY AND OPPORTUNITIES

Franchise model offers solid route to achieving sales growth

Online sales unlikely to gain traction for variety stores

Diversification in the in-store experience can help achieve stand-out

CHANNEL DATA

Retailing in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Omnichannel strategy is key to success for the big players

VinGroup exits Vietnamese retailing while Central Group acquires Nguyen Kim

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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