The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMar 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In variety stores, Vietnamese consumers display a preference for Japanese or South Korean brands. Japanese variety store retailers such as Daiso and Komonoya were pioneers amongst international variety stores players in Vietnam.
Most leading variety store players operate with a franchise business model, which helps them to expand quickly throughout the country. Key players such as Miniso and Ilahui apply this model.
E-commerce is having little impact on variety stores, as Vietnamese consumers continue to prefer to experience products first-hand before making a purchase. Most variety stores brands use websites and social media for brand development, generating consumer interest and building an emotional attachment with consumers in order to develop loyalty, rather than for e-commerce.
Le Bao Minh Group’s Miniso brand maintained its leading position in variety stores at the end of the review period. The brand was at the forefront of the influx of Korean- and Japanese-style variety stores in Vietnam, followed by rivals with similar concepts, such as Minigood and Mumuso.
There are many similar variety stores in Vietnam, including Miniso, Mumuso, Minigood, and Yoyoso, amongst others. They are similar in terms of their white and red logos, white-washed store décor, product ranges, packaging designs, and price ranges.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Variety Stores industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Variety Stores in Vietnam market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.