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Variety Stores in Vietnam

February 2022
Select Country Report
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Variety Stores industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Variety Stores industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Variety Stores in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Variety Stores in Vietnam?
  • Which are the leading retailers in Variety Stores in Vietnam?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
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Variety Stores in Vietnam - Category analysis

KEY DATA FINDINGS

Channel suffers as stores shut and consumers stay away
Craze for Korean culture increasingly influencing variety stores
Miniso is at the summit of variety stores
Franchise model offers solid route to achieving sales growth
Online sales unlikely to gain traction for variety stores
Diversification in the in-store experience can help achieve stand-out
Table 1 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 2 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 3 Variety Stores GBO Company Shares: % Value 2017-2021
Table 4 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 5 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 6 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 7 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 8 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Retailing in Vietnam - Industry Overview

Retailing in 2021: The big picture
Players rely on e-commerce to increase sales
Omnichannel strategy is key to success for the big players
What next for retailing?
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Payments
Emerging business models
Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 11 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 13 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 15 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 19 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 21 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 31 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 33 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 35 Retailing GBO Company Shares: % Value 2017-2021
Table 36 Retailing GBN Brand Shares: % Value 2018-2021
Table 37 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 38 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 40 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 42 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 43 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 50 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 51 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources

Variety Stores

Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories. Variety stores are chained or independent retail outlets with a primary focus on selling a range of merchandise across several categories, although they may also sell grocery items. Includes fixed-price stores (e.g. dollar stores) and catalogue showrooms. Example brands include Dollar General, Woolworth (Germany), and Miniso.

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This report originates from Passport, our Variety Stores research and analysis database.

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