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Country Report

Variety Stores in

Variety Stores in Vietnam

42 pages, Apr 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Variety stores offer products from foreign cultures

As department stores in Vietnam, variety stores is dominated by international brands from Japan, Korea and China. Due to the strong influence of foreign cultures on the younger generation, variety stores will continuously adapt their strategies to offer imported services and product ranges over the forecast period.

Variety stores expand under the franchise concept

The period 2016-2017 saw the steady expansion of variety stores, with numerous outlets being opened in major cities in Vietnam. Some key players, such as Komonoya, Miniso and Ilahui, joined the Vietnamese market in 2015 and 2016, and strongly increased their outlet numbers through franchising by the end of 2017.

Variety stores and imported brands

To be able to compete with supermarkets and convenience stores, variety stores differentiate themselves by offering various ranges of imported products, which are hardly found in other outlets. Besides products following Korean or Japanese styles, consumers also can find several imported items in variety stores such as Miniso, Hachi Hachi Japan Shop and Ilahui.

COMPETITIVE LANDSCAPE

Ilahui sees the fastest growth

Ilahui entered Vietnam in 2016, with six outlets located in urban areas, but it increased this number fivefold within a year. With a strategy focused on imported Korean products, offering over 20,000 items of cosmetics, household goods and accessories, Ilahui gained relevance amongst the youth population within a short period of time.

Hachi Hachi Japan Shop and its omnichannel strategy

Amongst all the variety stores in the Vietnamese market, Hachi Hachi Japan Shop is the only one offering online sales along with its store-based business. Most of its products are Japanese imported premium brands targeting middle-income consumers, ranging from skin care and household items to accessories.

Miniso and its ambitions in Vietnam

Miniso entered variety stores in Vietnam in 2016, with 13 stores under the hybrid concept of stores and franchises. Focusing on the younger generation, Miniso offers a wide range of accessories, household products and personal care products, claimed as Japanese technology made in China.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Variety Stores industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Variety Stores in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Variety Stores performing in Vietnam?
Are consumers switching towards more convenient Variety Stores channels?
Are independent and family run gVariety Stores coming under pressure in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Variety Stores in Vietnam - Category analysis

HEADLINES

PROSPECTS

Variety stores offer products from foreign cultures

Variety stores expand under the franchise concept

Variety stores and imported brands

COMPETITIVE LANDSCAPE

Ilahui sees the fastest growth

Hachi Hachi Japan Shop and its omnichannel strategy

Miniso and its ambitions in Vietnam

CHANNEL DATA

Table 1 Variety Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Variety Stores GBO Company Shares: % Value 2013-2017
Table 4 Variety Stores GBN Brand Shares: % Value 2014-2017
Table 5 Variety Stores LBN Brand Shares: Outlets 2014-2017
Table 6 Variety Stores LBN Brand Shares: Selling Space 2014-2017
Table 7 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 8 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Retailing in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Retailing records stable growth in Vietnam

Mergers and acquisitions continue

Retailing in Vietnam attracts more international players

The potential of internet retailing

Retailing in Vietnam is expected to see a positive performance

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Online Autumn Shopping Day
Online Friday
Lunar New Year

Payments and delivery

Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 11 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 13 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 15 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 19 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 21 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 31 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 33 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 35 Retailing GBO Company Shares: % Value 2013-2017
Table 36 Retailing GBN Brand Shares: % Value 2014-2017
Table 37 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 38 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 40 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 42 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 43 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 50 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 51 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Variety Stores in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Variety stores offer products from foreign cultures

Variety stores expand under the franchise concept

Variety stores and imported brands

COMPETITIVE LANDSCAPE

Ilahui sees the fastest growth

Hachi Hachi Japan Shop and its omnichannel strategy

Miniso and its ambitions in Vietnam

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Variety Stores in Vietnam - Category analysis

HEADLINES

PROSPECTS

Variety stores offer products from foreign cultures

Variety stores expand under the franchise concept

Variety stores and imported brands

COMPETITIVE LANDSCAPE

Ilahui sees the fastest growth

Hachi Hachi Japan Shop and its omnichannel strategy

Miniso and its ambitions in Vietnam

CHANNEL DATA

Retailing in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Retailing records stable growth in Vietnam

Mergers and acquisitions continue

Retailing in Vietnam attracts more international players

The potential of internet retailing

Retailing in Vietnam is expected to see a positive performance

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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