Vegetables recorded lower growth in total volume sales in 2020 compared to 2019, partly due to the negative impact of the COVID-19 pandemic on sales of maize, cauliflowers and broccoli as many consumers switched to the more traditional “borscht set” of vegetables comprising onions, cabbage, carrots and potatoes. Demand for these vegetables was driven by greater home cooking of traditional dishes as many consumers turned to a more familiar diet at a time of great uncertainty and anxiety.
Volume sales of greenhouse vegetables such as cucumbers and tomatoes benefited from falling unit prices in 2020. These are among the most traditional types of vegetables in Russia and typically feature in various daily consumption occasions, including at breakfast and dinner and for use in sandwiches.
Vegetables is expected to return to stronger total volume growth in 2021, although challenges will persist over the short term. However, all categories are projected to see total volume growth, with tomatoes set to record the highest average volume growth over the forecast period.
Domestic production of greenhouse vegetables such as cucumbers and tomatoes is set to benefit from the decision by the government to prohibit the purchase of imported varieties for municipal and state needs. In June 2020, the Ministry of Agriculture determined that the volumes of domestically produced tomatoes and cucumbers were sufficient to meet the needs of the domestic market.
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Understand the latest market trends and future growth opportunities for the Vegetables industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Vegetables research and analysis database.
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