Vegetables posted positive flat retail volume growth in 2021, driven by the dominant other vegetables, which is mainly comprised of cucumber, cabbage and carrots, and which are traditionally used by Russians for a number of dishes. The poor harvest in 2020 did not allow the category to grow significantly considering consumers spent prolonged time at home and cooked more often, with 2021 seeing overall stagnant demand as the average unit price witnessed double-digit growth.
The notable rise in unit prices in 2021, particularly for the larger categories of tomatoes and other vegetables, became a negative factor in their development. The overall average price of vegetables declined in 2020, but double-digit growth for prices in 2021 for the most popular vegetables (including cucumbers, carrots, and cabbage) impacted the overall category.
Vegetables is expected to record a positive performance over the forecast period in Russia, with stable demand through retail, and more dynamic growth predicted for foodservice as local consumers gradually resume busy lifestyles. The main driver will be the growing perception of vegetables playing an important part in healthy diets.
The growing share of modern grocery retailers in Russia, driven by supermarkets, is predicted to strengthen the trend for branded vegetables. This will be supported by the further penetration of packaged vegetables, which while outweighed by unpackaged formats, continued to record a stronger performance in 2021.
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Understand the latest market trends and future growth opportunities for the Vegetables industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.See All of Our Definitions
This report originates from Passport, our Vegetables research and analysis database.
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