There was a sharp rise in the number of vending machines being import into Russia in the first half of 2021, as players eyed opportunities in a post-COVID-19 world. Players within vending reported the start of a revolution in vending in Russia, with consumer demand focusing on cashless, contactless and biometric payments.
International flights and travel opportunities were limited in 2020 and 2021. However, looking to compensate for the loss of inbound tourism the Russian government initiated a campaign to support domestic travel.
Vending witnessed a steep double-digit decline in current value terms in 2020, which was entirely due to COVID-19 and the measures introduced to prevent it spreading. Foot traffic in prime vending locations such as workplaces, gyms and train stations was heavily curtailed during the lockdown and due to the introduction of further social distancing measures.
Although the top five players accounted for 29% of value sales in Russia in 2021, the channel remains highly fragmented with there being thousands of small players competing in the market. Most of these smaller players operate several vending machines but with their locations limited to one city.
Vending is in the early stages of development in most regions of Russia. This low base should provide opportunities for growth as businesses and consumers become familiar with the benefits of vending, such as convenience, time saving and hygiene.
Cashless, contactless and biometric payments are gaining popularity in Russia, particularly in Moscow and other big cities. This follows consumer demand for convenience, modern technologies and time saving solutions.
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Vending (automatic merchandising) is the sale of products at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only (i.e. food, drink and other consumable goods such as vended tobacco, sanitary products and condoms). Services such as the public telephone, launderette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.See All of Our Definitions
This report originates from Passport, our Vending research and analysis database.
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