Video Games in Russia

PROSPECTS

Static consoles power growth as players cut prices

Static consoles recorded high value sales growth for the second year in a row in 2018. The category continues to recover from its sluggish performance during the highest peak of the economic crisis during the review period.

Video games software sales flourish, with physical products benefiting from bundling offers

Video games software, both physical and digital, continued posting very strong sales growth in 2018. Responding to the general rise in popularity of gaming, major local retailers such as M.

Gaming benefits from cybersport trend

The gaming industry in Russia is the strongest among all Eastern European countries. This is reflected at both consumer and professional level.

COMPETITIVE LANDSCAPE

Static consoles generate dynamic sales, benefiting from attractive pricing and Nintendo Switch launch

Sony Electronics ZAO continued to dominate static consoles sales in Russia in 2018 and its share is increasing. Its PlayStation 4 model remains extremely popular among the growing number of gamers.

Wargaming.net benefits from strong mobile platform

In 2018, Wargaming.net remained the most successful company in overall video games and in video games software.

Local and global brands thrive, while fog computing could make gaming more accessible

Russia offers a wide mix of local/regional and global best sellers in video games. Developed in Belarus, World of Tanks remains by far the leading game in the country and its value share remained fairly steady over the review period, as the brand benefited from its free-to-play nature.

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