In 2020, value sales of video games grew by 22%, compared to 14% growth in 2019, having seen an uplift in sales due to the outbreak of COVID-19. Early lockdown measures resulted in the closure of schools, driving greater demand amongst pre-teens and teenagers, who purchased video games as a way to pass the time during periods of home seclusion.
With a higher number of adults being forced to remain at home due to the government’s announcement of a nationwide non-working paid holiday starting at the end of March, an increasing number of adults in the country turned to various forms of entertainment, including gaming. This supported the increase seen in static consoles in 2020 compared to the previous year, with static consoles rising from 6% growth in 2019 to 15% in 2020.
Growth was significantly driven by free-to-play digital mobile games through smartphones, while online games also saw stronger growth as consumers were able to quickly download content to play and entertain themselves through times of home seclusion. With consumers significantly upping their gaming time during the pandemic, they demanded access to a greater range of games, tiring of playing the same games quickly, driving greater demand for in-game purchases across all software formats.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Video Games research and analysis database.
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