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Country Report

Video Games in

Video Games in Russia

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hardware sales recover after a decline

Video games hardware sales recovered in 2017, mainly due to increased interest in static consoles. The launch of PlayStation 4 Pro at the end of 2016 resulted in bigger growth only in 2017 as many consumers waited for the Xbox One X launch in order to compare the models prior to purchase.

Console software regains popularity

In 2017 the growth of physical video games software sales outperformed digital, though in actual terms its value share remained small. The growth was boosted by newly launched hardware and many well-known game continuations, such as Call of Duty, Fifa, Uncharted and Assassin’s Creed.

Cybersport business supports retail

The gaming industry in Russia is the strongest among all Eastern European counties. It is reflected at both consumer and professional level.

COMPETITIVE LANDSCAPE

Rankings remain stable

Sony Electronics ZAO remained the leading player of video games hardware in Russia in 2017. The company maintained its strong position due to its loyal consumers, who prefer the technical capabilities of PlayStation, and were attached to the brand for a long time.

Favourite games drive growth

In 2017 Wargaming Group Ltd GBO remained the most successful company overall and in software sales in Russia, mainly present in online games with rapid growth in mobile games. It retained its popularity due to a very strong consumer base that grew further.

From the cloud to the fog to offer more

Fog computing – complex technology that allows processing data on a distributed network promises to minimise delays in transmission of data over the network, which positively affects gaming. It will facilitate a better experience for both game developers and consumers.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Russia?
What are the major companies Russia?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Russia - Category analysis

HEADLINES

PROSPECTS

Hardware sales recover after a decline

Console software regains popularity

Cybersport business supports retail

COMPETITIVE LANDSCAPE

Rankings remain stable

Favourite games drive growth

From the cloud to the fog to offer more

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in Russia - Industry Overview

EXECUTIVE SUMMARY

Economising consumers are ready to invest more in video gaming

Cheap toys drive growth

Fragmentation causes major players to slow down

Choice and convenience determine channel growth

Toys and games looks set to remain stable in future

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hardware sales recover after a decline

Console software regains popularity

Cybersport business supports retail

COMPETITIVE LANDSCAPE

Rankings remain stable

Favourite games drive growth

From the cloud to the fog to offer more

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Russia - Category analysis

HEADLINES

PROSPECTS

Hardware sales recover after a decline

Console software regains popularity

Cybersport business supports retail

COMPETITIVE LANDSCAPE

Rankings remain stable

Favourite games drive growth

From the cloud to the fog to offer more

CATEGORY DATA

Toys and Games in Russia - Industry Overview

EXECUTIVE SUMMARY

Economising consumers are ready to invest more in video gaming

Cheap toys drive growth

Fragmentation causes major players to slow down

Choice and convenience determine channel growth

Toys and games looks set to remain stable in future

MARKET DATA

SOURCES

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