Video Games

The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…

Video games experienced a healthy performance in 2022, although the rate of growth in constant value terms was much lower than previous years of the review period. As casual gamers returned to their pre-pandemic lifestyles and spent more time outside…

Gaming subscriptions are becoming increasingly popular in India, as more people are moving beyond casual gaming. In the past couple of years, especially due to the pandemic, there has been a fundamental shift in consumer behaviour, wherein there is a…

As a strategy to overcome the post-pandemic era, following a surge in sales due to home seclusion for several years, many Korean game producers are targeting global sales instead of relying on the saturated domestic market. Therefore, they are…

Video games significantly outperformed traditional toys and games in 2022, continuing the trend that was established during review period. Sales boomed during pandemic years, when consumers were forced to spend more time indoors and turned to video…

Despite the economic challenges following the COVID-19 pandemic, video games in Taiwan has demonstrated moderate increases, with growth largely driven by a trend similar to that seen in traditional games and toys - increased purchases by older…

Mobile gaming has been growing in popularity in Singapore in recent years, driven by the widespread adoption of smartphones, and the increasing availability of high-speed mobile networks. This trend is reflected in the increasing number of mobile…

Mobile games was a key driver in video games spending in 2022, supported by a higher penetration of smartphones in the country and smartphones being considered an essential item rather than a luxury. As most local consumers already have a smartphone…

The top three console games software titles sold in Japan in 2022 were Pokémon Scarlet and Violet, Splatoon 3, and Pokémon Legends: Arceus – all from Nintendo, with Pokémon a group company of Nintendo. When continuing the list of the top 10, there…

Video games in Indonesia saw more stable single-digit growth in current value terms in 2022 after the dynamism of the previous two years. Demand stabilised as Indonesia’s pandemic restrictions were lifted and people started returning to their normal…

Nintendo saw a noticeable increase in sales of its video games, despite the company reducing its sales forecast from 19 million consoles to 18 million consoles sold by the end of the 2022-2023 fiscal year. This was due to the commercial success of…

Video games recorded a high single-digit current value growth rate in 2021, driven by the dynamic performance of mobile games, which accounts for the majority of retail sales in video games in China, and registered a double-digit current value growth…

The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…