Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Video games hardware recorded a steep decline in its current value sales in 2022, driven by bad performances by both handheld and static consoles. In terms of handheld consoles, the main problem was that the Nintendo Switch Lite continued to be…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…