Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart using promotional code: EQLYSEP21
Home and Technology Our insights capture shifts in consumer lifestyles and themes impacting the global home and technology markets, including new business models, sustainability, innovation and the future home.

3D Televisions: Here to Stay

12/27/2010
Wee Teck Loo Profile Picture
Wee Teck Loo Bio
Share:
 

Euromonitor International’s Head of Consumer Electronics Research, Wee Teck Loo, explains the recent  push in 3DTV technology by television manufacturers. LCD Televisions have been rapidly dropping in price over the past years. Faced with declining revenue, television companies have been looking for a way to raise unit prices. With new TVs that have 3D technology or internet browsing capability, manufacturers have done just that. The key phrase, says Loo, is “push by the manufacturers, not pull by the consumers”.

Consumer interest in 3D TVs is high, but there is much confusion surrounding the technology. For instance:

  • Some consumers think that everything they watch on a 3D TV will be broadcast in 3D. This is not the case.
  • 3D glasses are required to watch 3D programs on a 3D TV.

The biggest deterrent, says Loo, is the lack of true 3D content - most studios are releasing old content in 3D.

Most high-end TVs are now 3D enabled, and according to Euromonitor data, by 2014, 1 in 5 digital TVs sold will support 3D. In 2011, 3D technology is expected to gain momentum in North America and Western Europe. In developed markets, demand for low-priced HDTVs will hinder the sales of higher-end TVs. Like most tech products, most consumers will adopt a "wait-and-see" attitude.

Internet-enabled televisions are the next "big thing" for electronics, as the number of internet subscribers is exploding. In fact, sales of internet-enabled TVs are expected to outperform 3D tvs in the forecast period.

Due to the popularity of the Wii game system and the Microsoft Kinect, the next move for television manufacturers may be gesture control to replace remote controls. However, the technology is still experimental.

Watch this video on View our YouTube Channel

Interested in more insights? Subscribe to our content

Latest Insights

Tissue World Magazine Virtual Conference

Euromonitor International 20 September 2021

Domestic Hygiene in Developing Markets

Anjali Jain 07 September 2021

Shop Our Reports

Afh Tissue: Global Business Dynamic and Demand

The global AFH market saw a weak performance during 2020 and 2021. The coronavirus (COVID-19) pandemic forced consumers to stay in their homes and reduce the…

View Report

Traditional Toys in Asia Pacific

Before the pandemic, Asia Pacific was fastest growing traditional toys market with significant room for growth due to the low spending per household on…

View Report

Voice of the Industry: Consumer Electronics 2021

This report surveyed industry experts on how they are trying to reinvent the business and shared their plans to move production away from China.

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More