Euromonitor International’s 2017 edition of Soft Drinks is now live and available to access on Passport, including updated figures for 2016, latest forecasts that now extend to 2021, and size and brand/company share data for 80 different countries. Overall, 2016 proved to be a year of overall volume growth, but also a year of changing consumer attitudes and aggressive innovation. Traditional category lines continue to blur or disappear. Beverage brands are rethinking how to reach their consumers, how to meet nutritional needs with their products and how to craft profitable growth strategies as consumption declines in some important areas.
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