Health and Beauty We examine the trends underlying the growth of the global health and beauty marketplace, highlighting the critical innovations and behaviours that are driving industry evolution.

Using Beauty Survey to reach Consumers through E-Commerce

3/15/2018
Lisa Holmes Profile Picture
Lisa Holmes Bio
Priyanka Bagde Profile Picture
Priyanka Bagde Bio
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In an already cluttered beauty and personal care market, e-commerce has further intensified competition among brands by offering easy access and entry to new markets. Today, large, small, premium, mass, as well as international and brands, all have equal opportunities to reach a vast number of online global consumers. Euromonitor’s 20 country annual beauty survey capture insights on usage and path to purchase for over 40 beauty products and can help your company discover the needs and preferences of consumers in both the markets they're in and the ones they're willing to enter.

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