Appliances and Electronics Our insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.

Electronic Wearables in Western Europe

8/17/2016
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Electronic wearables are the main driver of sales for consumer electronics in Western Europe. Fitness trackers are the most mainstream products, appealing to many different demographic groups. Smart wearables, on the other hand, are not as popular and appeal to a smaller group of the population, favoured by tech-savvy and well-connected consumers across Western Europe.
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