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Habillement : des accessoires pour faire face à la crise

6/14/2012
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Video in French.

Tout comme le marché de l’hygiène-beauté, le marché de l’habillement et de la chaussure en France n’a vu qu’une maigre progression durant l’année 2011. Les Français préfèrent accessoiriser leur garde-robe avec des ‘trouvailles’ tendances et concentrer leur dépenses sur l’alimentation. Mylan Nguyen, Analyste d’Etudes de Marché  au sein de Euromonitor International dévoile comment les différents acteurs du marché ont réussi à tirer profit des tendances du marché, tels que, par exemple, la recherche de bonne affaires pour les marques de distributeurs.

Translation:

Just like the market for personal care, the market for clothing and footwear in France saw small  growth during 2011. The French prefer to accessorize their wardrobe and focus their spending on food. Mylan Nguyen, Research Analyst at Euromonitor International reveals how retailers were able to capitalize on market trends.

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