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Health-Conscious Carbonates Arriving in Southeast Asia

5/2/2018
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With growing concerns over unhealthy lifestyles linked with sugar consumption in Southeast Asia, governments in the region are implementing policies to reduce sugar intake. Sugar taxes are one of the main ways that countries are combating sugar intake, and companies like Coca-Cola have responded by introducing no-sugar products along with products containing sugar substitutes such as stevia. The price hikes and taxes will especially impact low-income consumers, who turn to carbonates as refreshment essentials.

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