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Sports and Entertainment Our insights on global professional sports examine in-person and online fan engagement as well as monitor emerging sponsorship opportunities in sports.

Indian Super League Growth will Lead to Sales of Merchandise

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Abhishek Chaturvedi Bio

The Indian Super League has received strong acceptance among owners, fans and sportsmen resulting in increased promotion and investment in the league. Given this promising scenario, the potential for companies and brands to evaluate this sporting domain has risen significantly. Apparel and footwear companies are expected to increase their sales of licensed apparel, footwear and other fan merchandise; as fans are more likely to spend going forward.

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