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K-Beauty Breaks into the US Market

5/5/2018
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The US beauty landscape experiences continuous waves of trends, but the influence of Korean beauty or K-beauty on the US market has staying power, particularly on skin care. As US audiences grow increasingly receptive to the packaging, formulations, marketing, and positioning of K-beauty products, US and multi-national companies are taking notice and investing in the growth of this popular segment of beauty.

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