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Measuring Retailer Share of Shelf to Support Category Planning

2/11/2021
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How can you measure total omnichannel share of shelf to determine which retailer to work with? Euromonitor International examines laundry care, a category where a broad range of brands are sold through a wide range of channels, and demonstrates how to calculate the weighted total share of shelf by retailer, combining online SKU data with category size, brand and channel share.
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