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Product Claims and Positioning Discover the trends driving online product positioning across FMCG industries as well as what inspires new product development and helps to build successful brand strategies.

Megatrends: Ethical Living

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Maria Coronado Robles Bio

Ethical Living is one of Euromonitor’s eight in-focus megatrends, impacting multiple industries and geographies. Climate change and more recently plastic pollution have grabbed the world's attention, raising consumers ethical standards and driving demand for sustainable products. Meeting these standards is no longer optional with many players heavily investing in eco-innovation and green communication as a key strategy initiative to protect brand reputation and foster sustainable growth.

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