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Online Stores Contributing Sales to Watch Brands

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The Swatch Group and Fossil Inc. lead the world in sales of analog watches and the key to their success is online stores that contribute a massive amount of sales growth to their companies. Fossil has brought in an additional 3.2 million dollars with their online store, and Swatch has expanded its brand strength to the UK due to online presence. Gek Tan, Personal Accessories Research Analyst at Euromonitor, states that in order to remain competitive in the market, accessories brands will have to adopt an online strategy which includes personalized stores and a social media presence.

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