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Problema de imagen del ron en Chile causa dramática caída en ventas

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El ron, que ha gozado de una década de crecimiento interrumpido en Chile, dejó de ser un favorito entre los consumidores. El volumen de ventas de esta bebida cayó aproximadamente 40 por ciento entre 2011 y 2013. Esta dramática caída fue causada por el problema de imagen que enfrenta el ron en el país. Fundamentalmente, el trago se volvió tan popular que los consumidores se cansaron de él. Los principales productores están yéndose de Chile, dejando el mercado en manos de algunas marcas locales e importadas.

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