Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

The Importance of Megatrend Analysis

9/7/2017
Euromonitor International Profile Picture
Euromonitor International Bio
Share:
 

A megatrend is a shift in behaviour or attitude that has global impact and crosses multiple industries. In a rapidly changing global environment, megatrend analysis is critical for companies seeking to drive sustainable growth and remain relevant as competition increases and new ideas disrupt entire industries.

Learn more about Euromonitor International's 4 step megatrend analysis framework, what is a megatrend is, what drives them and why this is important for your organisation. To learn how to apply megatrend analysis to your business, watch our webinar "How to Apply Megatrends for Effective Strategic Planning".

Interested in more insights? Subscribe to our content

Latest Insights

未来城市展望:亚洲继续崛起

Fransua Razvadauskas 28 April 2022

Hospitality - Front and Centre

Nadejda Popova 04 April 2022

Shop Our Reports

COVID-19 Survey: 2020, A Year in Review

As the year comes to an end, this report captures the evolution of the sentiment, preparedness, impact, reaction and future measures taken by businesses during…

View Report

Megatrends, Sponsorships and Activation Strategies in Sports

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More