Scent is one of the most evocative senses and consumers want to relate emotionally to a fragrance. This is leading to niche offerings, increased personalization and innovations in retail experiences. These trends impact both premium and mass brands across all global markets. Watch the video for complete insights.
Health and Beauty
We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
Find content by
Three Trends Shaping the Fragrances Market for 2015
12/23/2014
Share:
Interested in more insights?
Subscribe to our content
Explore More
Shop Our Reports
Uncovering C-Beauty: Growth Strategies and Market Outlook
C-beauty brands outperformed the market in China in the last five years, particularly in skin care and colour cosmetics. Benefiting from strong digital…
View ReportWorld Market for Beauty and Personal Care
The looming factors of high inflation, rising unit prices and strained supply chains became significant challenges for beauty and personal care, resulting in a…
View ReportGlobal Inflation Tracker: Q2 2023
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and…
View Report