Appliances and Electronics Our insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.

Toys and Games Crossovers

7/27/2011
Euromonitor International Profile Picture
Euromonitor International Bio
Share:
 

The lines between traditional toys and games and video games are becoming blurred, states Utku Tansel, Head of Toys and Games Research at Euromonitor. Examples of crossovers include:

  • Kinectimals, a video game for the Microsoft X-box and Kinect hardware accessory where a plush animal can be bought and then registered with the game. Once the plush toy's unique code is registered, that plush appears in the video game.
  • Angry Birds, a popular game for mobile phones, has entered the plush toy and board game market
  • Traditional board games such as Scrabble appearing on mobile phones

This video is also available on View our YouTube Channel

 More about Toys and Games TG_50x50_AdultPlayingGame

 

Interested in more insights? Subscribe to our content

Shop Our Reports

World Market for Toys and Games

Demand for toys and games soared during the pandemic, as consumers looked to toys to combat boredom. As the world moves into the “new normal”, can toys and…

View Report

Surface Care in Latin America

Surface care sales spiked in Latin America in 2020, when Coronavirus (COVID-19) first hit the region, with home care disinfectants and all-purpose cleaning…

View Report

Major Appliances in Western Europe

Home seclusion and foodservice closures boosted home cooking, the presence of a highly contagious virus heightened consumers’ hygiene levels, and panic-buyers…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More