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Webinar Wrap-Up -- Beyond Standard Lagers: Can Beer Alternatives Boost Sales?

11/14/2014
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Four key trends discussed in the webinar include boosting volume sales in low/non-alcoholic beer using product positioning, utilizing variation of flavors to position flavoured/mixed lagers beyond beer, global growth potential in craft beer though storytelling, and accessing low-income consumers through affordability and building brand loyalty.  Watch the video for complete insights and access the full webinar recording here.

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