Vienna City Review


About This Report

Oct 2017

Mercer's Quality of Living Survey (2017) revealed that Vienna was the most liveable city in the world for the eighth year in a row. The city is an economic powerhouse of the country, accounting for 35% of the national population and 37% of GDP in 2016. In fact, given its prominent location at the heart of Europe, Vienna is widely open to international organisations, foreign investors, entrepreneurs and tourists alike. In turn, Vienna is famous for its business-friendly environment.

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Vienna City Review


Vienna gains its economic strength from being a major centre of activities in the country, with a knowledge-based industrial composition and well-developed infrastructure. The great availability of highly skilled labour and scientific know-how reflects its above-average labour productivity (or GVA per employee) which came out 22% higher compared with the rest of the country in 2016.

Positive effect of higher labour productivity on income is offset by demographic factors

However, the positive effect of higher labour productivity on household earnings in Vienna is offset by demographic factors. A lower labour force participation rate, along with a smaller average household size in the city, pull down per household disposable income, which was only 0.9% higher than in the rest of Austria in 2016.

Greater consumer spending

Spending per household (excluding transport and housing) was 11% higher in Vienna than in the rest of the country in 2016. Vienna featured relatively high consumer spending on recreation and culture as well as hotels and restaurants in 2016. This came as little surprise considering Vienna was among the 10 most popular tourist destinations in Europe in terms of total number of international bed nights in 2016.

Affordable city to live in

In terms of city affordability, Vienna is well placed in Austria. Expenditure on housing and transport per household was 17% lower in the city than elsewhere in the country in 2016. Low housing expenses play a particularly important role in reducing the cost of living in the city.


Understanding Vienna Review structure
Chart 1 Overview
Key facts on Vienna
Summary 1 Key Facts On Vienna 2011, 2016, 2021


Delimitation of the metropolitan region
Chart 2 Map Of Vienna Metropolitan Area
Main business districts


Industrial make-up
Chart 3 Industrial Composition Of Vienna 2016
Chart 4 Labour Productivity: Selected Cities 2016
Recent developments and outlook
Chart 5 Dynamics Of Real GDP In Vienna, Austria And Other Cities In Western Europe, 2011-2021
Summary 2 Labour Market Changes In Vienna 2011, 2016


City demographics
Chart 6 Population By Age 2016
Chart 7 Drivers Of Population Growth In Vienna 2011-2016
Household income
Chart 8 Household Distribution By Income In Vienna 2016 And 2021


Structure of household budget
Chart 9 Comparison Of Household Expenditure In Vienna And Austria, 2016
Summary 3 Vienna Household Budget Structure By Consumer Expenditure Item, % of total, 2011, 2016, 2021
City lifestyle
Overtourism: A Stimulus For Hotel Market Investments
A City To Enjoy On Two Wheels
City affordability
Chart 10 Household Expenditure On Housing: Selected Cities 2016
Chart 11 Household Expenditure On Transport: Selected Cities 2016



Summary 4 GDP Development, 2011, 2016, 2021
Summary 5 GDP By Origin, Current Prices, US$, Million, 2011-2016
Summary 6 Population And Labour Force, 2011-2016
Summary 7 Employed Population By Economic Sector, % of total, 2011-2016
Summary 8 Population By Sex And Broad Age Groups, ‘000, 2011-2016
Summary 9 Population Growth, 2011-2016
Summary 10 Forecast Population Growth
Summary 11 Population By Educational Attainment, 2011-2016
Summary 12 Structure Of Consumer Expenditure By Main Category, 2011-2016
Summary 13 Consumer Expenditure By Main Category, Per Household, Constant (2016) Prices, US$, 2011, 2016, 2021
Summary 14 Households By Income Band, % Of Total, Constant (2016) Prices 2011, 2016, 2021
Summary 15 Households By Income Band, ‘000, Current Prices 2011-2016
Summary 16 Inflation, 2011-2016
Summary 17 Transport Indicators, 2011-2016
Summary 18 Air Pollution, Concentration In Micrograms Per Cubic Metre, 2011-2016
Summary 19 Possession of Consumer Durables, % of Households, 2011, 2016, 2021