Viña Concha y Toro SA in Wine

Company Profile

About This Report

Nov 2019

The world’s seventh largest vintner in volume terms, Viña Concha y Toro, is engaged in a strategy of aggressive, export-driven international expansion. This profile analyses the Chilean company’s strategic development across its key markets, examining its strong focus on brand development, in line with the premiumisation trend existing in wine, and considering potential responses to rapidly evolving demand trends.

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Viña Concha y Toro SA in Wine

Euromonitor International's report on Viña Concha y Toro SA delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Viña Concha y Toro SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Viña Concha y Toro SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Viña Concha y Toro SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report



Executive summary

State of Play

Key company facts
Top companies at a glance
Concha y Toro’s global footprint: Latin America dominates
Growth sustained by key markets
Market momentum drives Concha y Toro’s growth

Exposure to Future Growth

Still light grape wine in Latin and North America to boost company sales
Top 10 wine companies projected to remain top of the rankings

Competitive Positioning

Concha y Toro’s volume sales in decline due to premiumisation
Concha y Toro ranks in the top three in three of its largest markets
Concha y Toro remains the best selling brand
Broader offerings in the UK to boost wine sales
Concha y Toro releases the premium brand Diablo in Chile
New travel retail exclusive range targeting Asia Pacific
Augmented reality to engage further with consumers


Geographic scope is greater than that of its competitors
Presence in sparkling wine restricted to Japan
Concha y Toro’s reliance on sales in Chile, the UK and the US continues
Volume sales growth across regions
Concha y Toro is present in five of the top 20 still wine growth markets
Opportunities to grow in other sparkling wine in core markets
Premiumisation trend driving value growth in Chile
Uncertainty and volume declines in the UK
Premiumisation in the US leads to lower volume sales
Enhanced distribution in China focused on travel retail
Further expansion in Mexico supported by new launches
Russia and Poland provide growth opportunities for Concha y Toro

Key Findings

Key findings


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)