Visa Inc and Visa Europe in Consumer Finance

Company Profile

About This Report

Jun 2015

Visa is the leading international operator by payment value, and is one of the most recognised brands around the world. The network processes payments across every region and across nearly every consumer card payment product. The company has invested in expanding its digital payment platform to more merchants and geographies, as consumer spending moves online. Fully acquiring its European subsidiary and integrating the business has been a top priority for the executive leadership.

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Visa Inc and Visa Europe in Consumer Finance

Euromonitor International's report on Visa Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Financial Cards and Payments market and the global economy.

Company and market share data provide a detailed look at the financial position of Visa Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Visa Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Visa Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Financial Cards and Payments research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Financial assessment: Income statement analysis
Financial assessment: Business unit analysis
The future of Visa Europe
Change of leadership: Visa Inc
Visa partnerships and agreements (1)
Visa partnerships and agreements (2)
Visa partnerships and agreements (3)
SWOT: Visa Inc and Visa Europe
Key opportunities and challenges

Competitive Positioning

Global operator landscape
Not keeping up with global growth
Reaching more consumers
Developing a digital edge
International network product breakdown

Market Assessment

Global coverage
Complete product range
Regional growth disparities

Category and/or Geographic Opportunities

Increasing the value of a transaction: The consumer
Increasing the value of a transaction: The merchant
Debit cards in Asia Pacific
Commercial card potential
Expanding merchant acceptance
Visa Checkout or
Expanding pre-paid capabilities

Brand Strategy

Globally recognised
“Everywhere you want to be”


Capturing digital payments and increasing financial literacy

Report Definitions

Data parameters and report definitions