Vitamins

Market research on the market of Vitamins. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

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Country Report

Country Report

Vitamins in Finland

Nov 2018

Multivitamins is a mature area within vitamins. Competition tightened in the last years of the review period. Increasing sales via the grocery channel have especially had an impact on the competitive situation. The pricing of multivitamins is ...

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Vitamins in Australia

Nov 2018

Current value growth remained modest in Vitamins in 2018 as sales continued to be driven by demand from Chinese consumers. In an ongoing trend which began in 2015, demand for Australian vitamins continues to build among Chinese consumers, who are ...

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Vitamins in Spain

Nov 2018

There is no major tradition of vitamin intake in Spain. This fact is linked to the fact that Spanish health professionals are against the self-medication of vitamins and dietary supplements. These professionals believe that the right diet is enough ...

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Vitamins in Peru

Nov 2018

The weather phenomena in 2017-2018 and problems in the government had effects on vitamins consumption, especially in multivitamins; consumers reduced consumption or changed to other products with lower prices. The decrease was not as significant in ...

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Vitamins in the Philippines

Nov 2018

With increasing inflation due to the economic conditions, consumers are seeking products that offer better value for money. This was the main reason why vitamins that target overall health (multivitamins) performed well in 2018 and are expected to ...

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Vitamins in Indonesia

Nov 2018

Multivitamins continued to record strong growth in 2018, with active lifestyle trends and longer working hours fuelling demand. Demand for multivitamins is highly fragmented, creating intense competition. Hemaviton is one of the leading brands in the...

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Vitamins in Tunisia

Nov 2018

The government relentlessly keeps trying to raise awareness among consumers of the benefits of leading a healthier lifestyle and following a regular and healthy diet in its continuous battle against obesity in the country. While the majority of ...

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Vitamins in Romania

Nov 2018

The pace at which sales of vitamins rise over the forecast period is likely to depend largely on the speed of economic recovery. Income levels are rising and consumers are increasingly willing to spend money on vitamins as the preventative benefits ...

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Vitamins in Dominican Republic

Nov 2018

In the Dominican Republic, the category of multivitamins accounts for over a half of all value sales of vitamins. This is due to the convenience offered by taking a single tablet or capsule that provides a wide range of vitamins and minerals. ...

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Vitamins in Lithuania

Nov 2018

Vitamins directly benefits from the growing popularity of the health and wellness trend in Lithuania. In general, Lithuania is not one of the healthiest nations in the world, and Lithuanians consume large quantities of salt, sugar and fat in their ...

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Vitamins in Venezuela

Nov 2018

Single vitamins enjoy a slightly more competitive environment in 2018 in terms of variety, although all retail volumes show negative growth rates. Vitamin C exhibits the largest number of available brands whereas vitamin A is all but completely ...

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Vitamins in Ireland

Nov 2018

Vitamins sales are expected to continue growing as consumers increasingly look towards preventative measures over cures. A growing number of consumers are expected to monitor their health through blood tests, which will result in greater awareness of...

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Vitamins in Ukraine

Nov 2018

Whereas developed markets are seeing a widespread movement from treatment of maladies (OTC) to longer-term prevention of disease, this trend has been slow to evolve in Ukraine. The key reason behind such a slow movement is the low consumer spending ...

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Vitamins in Pakistan

Nov 2018

The lifestyles of Pakistan’s urban consumers are changing as disposable income levels rise and health awareness spreads. Urban-dwellers are increasingly consuming vitamins to improve their health and reduce the signs of ageing. However, consumption ...

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Vitamins in Macedonia

Nov 2018

Local consumers’ greater focus on personal health and wellbeing contributed to the ongoing steady growth of vitamins in 2018. Many vitamins, both single and combination products, are being bought to supplement consumers’ daily diets. However, at the ...

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Vitamins in Estonia

Nov 2018

Vitamins is dominated by standard products, with most of the leading brands also considered OTC products, as they maintain a higher than recommended daily dose of vitamins. This applied some restrictions on the distribution, advertising and packaging...

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Vitamins in Cameroon

Nov 2018

Demand for multivitamins products remained strong in Cameroon in 2018 thanks to consumer appreciation for their convenience and varied benefits. Multivitamins continued to account for the dominant value share within vitamins, and was also the most ...

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Vitamins in Georgia

Nov 2018

Georgian consumers regarded vitamin D as one to be taken if one lacks exposure to the sun. However, Georgia is a very sunny country and even in winter there is no need for additional vitamin D. As of the end of the review period it was generally only...

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Vitamins in Turkey

Nov 2018

Vitamins registered positive current value growth in 2018 thanks to increasing health awareness among Turkish consumers and the wider availability of these products. The Turkish media has also played an important role in promoting these products. ...

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Vitamins in Taiwan

Nov 2018

The dominant vitamins category of multivitamins is also set to remain the most dynamic over the forecast period. The popularity of multivitamins is based on their broad appeal as general-purpose supplements that are suitable for everyone. As vitamins...

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