Vitamins

Market research on the market of Vitamins. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

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Country Report

Country Report

Vitamins in Mexico

Feb 2019

Vitamins is expected to continue to register growth over the forecast period. Category drivers will include population rise and higher consumption per capita thanks to more Mexicans engaging in the consumption of vitamins. With an underdeveloped ...

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Vitamins in Thailand

Feb 2019

Vitamins performed positively in Thailand in 2018. Thai consumers value healthy living and they are increasingly aware of health issues. Vitamins are used to prevent illness or disease and boost general health and wellness. It is expected that more ...

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Vitamins in Bulgaria

Feb 2019

Multivitamins drove the growth of overall vitamins in Bulgaria due to intensifying customisation trends. Immune support vitamins were marketed specifically as supporting colds and flu, which increased their popularity as the cold and flu season in ...

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Vitamins in Slovakia

Feb 2019

Vitamins products were strongly promoted in the country as part of the healthy lifestyle trend which became more popular. Vitamins was increasingly promoted in magazines and via the internet, outlining the benefits of vitamin supplementation in human...

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Vitamins in the Czech Republic

Feb 2019

Vitamins saw its second year of current value decline in 2018, which can be attributed to the increasing popularity of dietary supplements enriched with various vitamins. Czech consumers are increasingly opting for dietary supplements with added ...

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Vitamins in France

Feb 2019

Eating a balanced and varied diet throughout the year is not easy for everyone. In addition, although nutritional deficiencies are extremely rare in France, nutritional deficiencies are relatively common. Vitamin D is a well-known case, with 80% of ...

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Vitamins in Germany

Feb 2019

Health awareness in Germany is steadily increasing as consumers become more knowledgeable about how to avoid common ailments, particularly during the winter. As a result, Germans are especially concerned about a potential lack of vitamins which are ...

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Vitamins in Estonia

Feb 2019

Vitamins is dominated by standard products, with most of the leading brands also considered OTC products, as they maintain a higher than recommended daily dose of vitamins. This applied some restrictions on the distribution, advertising and packaging...

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Vitamins in Italy

Feb 2019

Vitamins recorded robust growth in 2018, benefiting from Italians’ increasing attention to maintaining long-term health. Italians believe that having a healthy lifestyle and diet combined with consuming vitamins and dietary supplements can be ...

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Vitamins in Poland

Feb 2019

Several factors influence the growing demand from Poles for vitamins. An ageing population is set to fuel growth over the forecast period, as vitamins and dietary supplements in Poland are categories that are still the domains of elderly people; ...

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Vitamins in Georgia

Feb 2019

Georgian consumers regarded vitamin D as one to be taken if one lacks exposure to the sun. However, Georgia is a very sunny country and even in winter there is no need for additional vitamin D. As of the end of the review period it was generally only...

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Vitamins in Morocco

Feb 2019

The number of vitamins is rapidly increasing in Morocco. There is strong demand for vitamins for gender and different age groups. Due to Moroccans’ hectic lifestyles and poor eating habits, the use of vitamins has become essential. Leading players ...

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Vitamins in Nigeria

Feb 2019

Vitamins has recorded considerable growth because of the easy availability and affordable nature of such products in Nigeria. Consumers continue to demand such products because of their effectiveness in maintaining a healthy body. Indeed, some 75% of...

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Vitamins in Sweden

Feb 2019

The recent hype around vitamin D (otherwise called the “sun vitamin”) has expanded the usage of vitamins overall and sustained growth. In this regard, vitamin D continued to grow in 2018, although a backlash to over-usage could be on the horizon if ...

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Vitamins in Peru

Feb 2019

The weather phenomena in 2017-2018 and problems in the government had effects on vitamins consumption, especially in multivitamins; consumers reduced consumption or changed to other products with lower prices. The decrease was not as significant in ...

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Vitamins in Dominican Republic

Feb 2019

In the Dominican Republic, the category of multivitamins accounts for over a half of all value sales of vitamins. This is due to the convenience offered by taking a single tablet or capsule that provides a wide range of vitamins and minerals. ...

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Vitamins in Pakistan

Feb 2019

The lifestyles of Pakistan’s urban consumers are changing as disposable income levels rise and health awareness spreads. Urban-dwellers are increasingly consuming vitamins to improve their health and reduce the signs of ageing. However, consumption ...

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Vitamins in the United Kingdom

Feb 2019

Gummy multivitamins have long been a staple in paediatric vitamins and dietary supplements. However, the introduction into the UK of Centrum Multigummies for adults in January 2018 changed the stagnant vitamins landscape. Boots estimates that 40% of ...

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Vitamins in Lithuania

Feb 2019

Vitamins directly benefits from the growing popularity of the health and wellness trend in Lithuania. In general, Lithuania is not one of the healthiest nations in the world, and Lithuanians consume large quantities of salt, sugar and fat in their ...

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Vitamins in Taiwan

Feb 2019

The dominant vitamins category of multivitamins is also set to remain the most dynamic over the forecast period. The popularity of multivitamins is based on their broad appeal as general-purpose supplements that are suitable for everyone. As vitamins...

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