Vitamins

Market research on the market of Vitamins. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

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Country Report

Country Report

Vitamins in Taiwan

Oct 2019

Multivitamins is expected to remain dominant in vitamins and see dynamic growth over the forecast period. Due to busier lifestyles and improved health awareness, consumers are seeking a simpler way to supplement their diets with a variety of ...

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Vitamins in Spain

Oct 2019

Women are still the key target of players within vitamins in Spain. Vitamins are widely popular among Spanish women prior to getting pregnant and once they are pregnant. This is helped by Spanish doctors recommending their intake during these ...

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Vitamins in Malaysia

Oct 2019

In Malaysia, there are an increasing number of vitamins available with a beauty positioning. An example is Nature’s Bounty Hair, Skin & Nails Gummies, which contains vitamins C and E which act as antioxidants. Hakubi White C Plus also has a beauty ...

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Vitamins in Australia

Oct 2019

Demand from Chinese consumers continued to heavily influence sales of vitamins in 2019 as moderate growth was registered across the category. However, recent changes to Australia’s cross-border e-commerce regulations have had a negative impact on ...

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Vitamins in Thailand

Oct 2019

Vitamins continued to grow in Thailand in 2019, helped by increasing awareness among Thai consumers of health issues. Vitamins are used to prevent illness or disease and boost general health and wellness. It is expected that more brands could enter, ...

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Vitamins in Denmark

Oct 2019

Multivitamins remain highly popular among Danish consumers and many people take multivitamins on a daily basis as a backup in case their diet is not varied enough and lacking in important nutrients. However, this also means that demand for ...

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Vitamins in Israel

Oct 2019

The winter in Israel is usually short and warm and even shorter and warmer winters have been witnessed over the past several years; however, the 2018//2019 winter was longer and more severe, which led to a significant increase in cough and colds ...

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Vitamins in South Korea

Oct 2019

Multivitamins remained dominant within vitamins in value terms in 2019. Vitamin C is also popular, but the majority of consumers still prefer multivitamins, as they are easy to consume and cover several vitamins. However, along with increasing ...

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Vitamins in Azerbaijan

Oct 2019

Consumers’ increasing acknowledgement of the advantages of a preventative approach to health care contributed to the performance of the vitamins category in 2019, and is likely to drive sales further over the forecast period. However, consumption of ...

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Vitamins in Pakistan

Oct 2019

The increase in the urban population is creating fertile conditions for the development of the vitamins category. As well as providing an information-rich environment that is contributing to the rise in consumer health-consciousness, urbanisation is ...

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Vitamins in Georgia

Oct 2019

Vitamin C recorded the strongest value growth and continued to lead sales of single vitamins in 2019. Its performance is attributable to the consumer perception of it being safe to take and effective against coughs and colds. Many consumers start ...

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Vitamins in Saudi Arabia

Oct 2019

Increasing consumer awareness continues to boost current value sales of vitamins over 2019 as consumers better appreciate the need to take vitamins to keep healthy. Vitamin deficiency tests also became increasingly popular over 2019 on the back of ...

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Vitamins in Greece

Oct 2019

Multivitamins posted a decline in current value terms in 2019 for the third year running, with this being largely due to maturity and high penetration. Furthermore, as awareness of the unique benefits of different single vitamins grow, consumers are ...

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Vitamins in Mexico

Oct 2019

Multivitamins will remain by far the largest vitamins category in Mexico over the forecast period, and looks set to continue posting robust growth in volume and current value sales. Demand will be bolstered by increasing appreciation for the ...

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Vitamins in Romania

Oct 2019

The pace at which sales of vitamins rise over the forecast period is likely to depend largely on economic performance. Income levels are rising and consumers are increasingly willing to spend money on vitamins as the preventative benefits of these ...

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Vitamins in France

Oct 2019

Vitamins sales continued to grow in 2019 as their role in maintaining good health is essential. Involved in many biochemical and biological reactions, they help fight infections by strengthening the body. Vitamins also help repair damaged tissue, ...

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Vitamins in the United Arab Emirates

Oct 2019

Vitamins is a category that is not covered under health care insurance in the United Arab Emirates, along with dietary supplements, unless in specific high doses that make it more of a medicine that is required for specific medical conditions. In ...

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Vitamins in Uzbekistan

Oct 2019

Vitamins continued to see strong current value growth in 2019. Children often have diarrhoea and other infectious diseases, which are usually treated with antibiotics. Often after addressing the infection, vitamin therapy is recommended for children ...

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Vitamins in Uruguay

Oct 2019

Unit prices of vitamins rose in line with inflation in 2019, but economic instability continued to cause a decline in volume sales of vitamins over the year, while value sales improved all around. While multivitamins remained the largest category, ...

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Vitamins in Singapore

Oct 2019

Vitamins continued to record a strong performance in 2019, supported by the larger category of single vitamins. Vitamin C remained the most popular single vitamin in Singapore, as it is closely associated with helping to support the immune system ...

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