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Vitamins

Market research on the market of Vitamins. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

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Country Report

Country Report

Vitamins in Argentina

Nov 2020

As a result of the COVID-19 pandemic, demand for vitamins in Argentina shot up as consumers sought out preventative methods for fighting the virus. Vitamin C in particular saw a steep rise in popularity, with consumers prioritising immunity ...

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Vitamins in Vietnam

Nov 2020

Despite already seeing strong double-digit current value growth rates for most of the review period, in 2020 vitamins is expected to see an almost doubling of its growth rate. Due to the COVID-19 pandemic, in the first half of the year there was a ...

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Vitamins in Uruguay

Nov 2020

In 2020, vitamins is expected to see significantly higher current value growth than in the previous year. This is mostly due to Uruguayan consumers increasing their demand for vitamins due to COVID-19 in 2020, particularly during the onset of the ...

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Vitamins in Malaysia

Nov 2020

The COVID-19 pandemic increased demand for immune system-boosting products as consumers took a preventative approach to healthcare. All vitamins categories saw a higher level of growth in 2020 than in 2019. Vitamin C saw the strongest demand among ...

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Vitamins in Israel

Nov 2020

In 2020, vitamins is expected to see stronger current value growth than in the previous year. This is likely to be as a result of Israelis increasing their demand for vitamins due to COVID-19 in 2020 as more consumers focus increasingly on their ...

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Vitamins in Nigeria

Nov 2020

Vitamins are expected to register healthy double-digit value growth in 2020, and value growth is expected to be markedly higher than in 2019. The reason for the improved value growth is due to concerns caused by COVID-19. Consumers have turned to ...

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Vitamins in Pakistan

Nov 2020

Vitamins is expected to see a significant increase in current value growth in 2020 compared to that seen the previous year. Demand for vitamins, especially vitamin C, vitamin D and multivitamins surged in 2020, benefiting from the belief that they ...

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Vitamins in Latvia

Nov 2020

The medical advice following the outbreak of COVID-19 was quite clear: the best way to prevent against the most serious symptoms of the virus was a properly functioning immune system. With growing levels of public awareness about the efficacy of ...

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Vitamins in Kenya

Nov 2020

Traditionally, Kenyans consumed their daily requirement of vitamins by eating fresh fruit and vegetables, but in recent years an increasing number of consumers have begun incorporating multivitamins and single vitamins into their daily dietary ...

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Vitamins in Peru

Nov 2020

COVID-19 boosted demand for vitamins in Peru in 2020, in particular in March and April, with many fearing shortages and limited access to stores. With news spreading about the importance of a strong immune system for defending against the virus, and ...

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Vitamins in Morocco

Nov 2020

The category will record a surge in demand in 2020 thanks to the growing awareness of the importance of vitamins to the maintenance of a strong immune system. This is important for consumers in 2020 as they are more concerned with strengthening their...

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Vitamins in Tunisia

Nov 2020

Vitamin D is seeing the strongest growth in 2020, likely stimulated by COVID-19 as it is perceived to be one of the immune-boosting vitamins. Vitamin D is also especially important during darker months and/or when people are spending more time ...

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Vitamins in Costa Rica

Nov 2020

In 2020, vitamins is expected to see much higher current value growth than in the previous year, due to Costa Rican consumers increasing their demand for vitamins due to COVID-19. The increased demand was particularly evident during the panic-buying ...

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Vitamins in Egypt

Nov 2020

Of all consumer health products, vitamins is expected to benefit the most from COVID-19 in 2020, with people looking to boost their immune systems. The sales of vitamin C combined with zinc in particular is expected to see a surge in value growth in ...

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Vitamins in Estonia

Nov 2020

Vitamins will observe increased growth in 2020 due to health concerns regarding the COVID-19 pandemic, the increased interest in health and wellbeing, as well as increased education about diets and vitamins. Vitamin C is the fastest growing category ...

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Vitamins in Cameroon

Nov 2020

Vitamins is predicted to respond well to the pandemic in 2020, with current value growth rates increasing significantly overall. Many Cameroonians have developed a raised awareness of their overall health in response to the outbreak of COVID-19. In a...

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Vitamins in Lithuania

Nov 2020

COVID-19 will provide a significant boost to growth in value sales of vitamins during 2020. The pandemic has heightened consumer interest in products with the potential to boost their immune system. Media coverage has played a role in this, with some...

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Vitamins in Romania

Nov 2020

COVID-19 will have a positive impact on the growth of vitamins in 2020. Retail volume sales particularly boomed in March, when the government introduced the new lockdown restrictions. This encouraged consumers to start bulk buying many products they ...

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Vitamins in South Korea

Nov 2020

Vitamins are expected to be the area most impacted by the outbreak of COVID-19 in 2020, especially vitamin C which benefited from its reputation as being an immunity-boosting solution. Sales of vitamin B rose at a fast pace in the first half of 2020,...

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Vitamins in Turkey

Nov 2020

Many products under this category are recommended as preventative health measures against COVID-19. Vitamin C is perhaps the most popular supplement taken to protect against infection due to its important role in supporting the immune system. ...

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