Vitamins

Market research on the market of Vitamins. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

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Country Report

Country Report

Vitamins in the Czech Republic

Dec 2018

Vitamins saw its second year of current value decline in 2018, which can be attributed to the increasing popularity of dietary supplements enriched with various vitamins. Czech consumers are increasingly opting for dietary supplements with added ...

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Country Report

Country Report

Vitamins in Slovakia

Dec 2018

Vitamins products were strongly promoted in the country as part of the healthy lifestyle trend which became more popular. Vitamins was increasingly promoted in magazines and via the internet, outlining the benefits of vitamin supplementation in human...

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Country Report

Country Report

Vitamins in Bulgaria

Dec 2018

Multivitamins drove the growth of overall vitamins in Bulgaria due to intensifying customisation trends. Immune support vitamins were marketed specifically as supporting colds and flu, which increased their popularity as the cold and flu season in ...

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Country Report

Country Report

Vitamins in Colombia

Dec 2018

Although Colombians continued to show an increasing interest in self-care and prevention, purchasing vitamins that can prevent serious health problems in the long term is not a priority for them. This can be attributed to the high costs of regular ...

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Country Report

Country Report

Vitamins in Saudi Arabia

Dec 2018

As a result of increased health-awareness in Saudi Arabia, consumers are opting to take the vitamins their body needs to counter malnutrition and vitamin deficiencies based on doctors’ and pharmacists’ recommendations. Consumers usually take vitamin ...

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Country Report

Country Report

Vitamins in Poland

Dec 2018

Several factors influence the growing demand from Poles for vitamins. An ageing population is set to fuel growth over the forecast period, as vitamins and dietary supplements in Poland are categories that are still the domains of elderly people; ...

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Country Report

Country Report

Vitamins in New Zealand

Dec 2018

Personalisation, a key consumer trend in many fmcg industries, is an interesting trend that has been observed in New Zealand. Companies such as Vitally, Wondermins and VITL that supply personalised vitamin packs catering to individual needs, have ...

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Country Report

Country Report

Vitamins in Singapore

Dec 2018

The vitamins offer is increasingly segmented according to consumer profiles, notably targeting the elderly, children and young people. In 2018, the leading brand in multivitamins, Centrum, also aimed different products at men and women. Another ...

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Strategy Briefing

Strategy Briefing

World Market for Consumer Health Products

Dec 2018

Consumer Health is finishing 2018 in a similar position to past years, with OTC drugs struggling to break out of secular patterns of low growth in various markets, and vitamins and dietary supplements sustaining stronger benchmarks because of broader...

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Country Report

Country Report

Vitamins in Hungary

Dec 2018

Between vitamins and dietary supplements, vitamins is the more mature category, which is demonstrated by both its growth rate and size. There is a general shift in Hungary from general, reactive treatment to longer-term consciousness regarding health...

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Country Report

Vitamins in South Africa

Nov 2018

Vitamins and dietary supplements have for a long time been sold in South Africa without any government intervention. However, since the end of 2013, amendments have been made to the legislation governing the sale of such products, which fall under ...

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Country Report

Country Report

Vitamins in Kazakhstan

Nov 2018

Strong sales of vitamin B in Kazakhstan are explained by the increasingly hectic and stressful lifestyles consumers are leading, especially in large towns. Usually doctors recommend taking vitamin B because it helps to improve the heart condition, ...

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Country Report

Country Report

Vitamins in Venezuela

Nov 2018

Single vitamins enjoy a slightly more competitive environment in 2018 in terms of variety, although all retail volumes show negative growth rates. Vitamin C exhibits the largest number of available brands whereas vitamin A is all but completely ...

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Vitamins in Sweden

Nov 2018

The recent hype around vitamin D (otherwise called the “sun vitamin”) has expanded the usage of vitamins overall and sustained growth. In this regard, vitamin D continued to grow in 2018, although a backlash to over-usage could be on the horizon if ...

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Country Report

Country Report

Vitamins in Latvia

Nov 2018

Latvia has an ageing population and population growth has been negative since 1991. Demographic projections for Latvia assume that the population will continue to contract and age. The average age in Latvia was 42.8 years old in 2018. The prevention ...

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Country Report

Country Report

Vitamins in Finland

Nov 2018

Multivitamins is a mature area within vitamins. Competition tightened in the last years of the review period. Increasing sales via the grocery channel have especially had an impact on the competitive situation. The pricing of multivitamins is ...

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Country Report

Country Report

Vitamins in Australia

Nov 2018

Current value growth remained modest in Vitamins in 2018 as sales continued to be driven by demand from Chinese consumers. In an ongoing trend which began in 2015, demand for Australian vitamins continues to build among Chinese consumers, who are ...

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Country Report

Country Report

Vitamins in Spain

Nov 2018

There is no major tradition of vitamin intake in Spain. This fact is linked to the fact that Spanish health professionals are against the self-medication of vitamins and dietary supplements. These professionals believe that the right diet is enough ...

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Country Report

Country Report

Vitamins in Peru

Nov 2018

The weather phenomena in 2017-2018 and problems in the government had effects on vitamins consumption, especially in multivitamins; consumers reduced consumption or changed to other products with lower prices. The decrease was not as significant in ...

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Country Report

Country Report

Vitamins in the Philippines

Nov 2018

With increasing inflation due to the economic conditions, consumers are seeking products that offer better value for money. This was the main reason why vitamins that target overall health (multivitamins) performed well in 2018 and are expected to ...

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