Vitamins

Demand for vitamins has continued to rise in 2022. While traditionally, the cold/flu season in Germany was more prevalent from November-December and February as a peak month, in 2022, an increasing number of local consumers were more prone to…

After the growth surges recorded in 2020 and 2021, vitamins witnessed a slight drop in retail volume sales in 2022, although the market size remained higher than before the pre-Coronavirus (COVID-19) pandemic 2019 level. Recent price increases due to…

Vitamins account for sizeable value sales in Pakistan and in 2022, vitamins were the star performer, with volume sales increasing by over a fifth. While multivitamins registered the highest current value growth, single vitamins account for most…

Demand for vitamins during the pandemic was supported by consumers looking to enhance their immune systems and maintain general good health, while retailers looked to stock up as a contingency for additional disruptions in the supply chain, a trend…

Vitamins will see positive development both in value and volume terms in 2022, supported by growing consumer interest in preventive medicines. This is particularly thanks to the pandemic, which is leading more Georgians to prioritise integrating…

The pandemic resulted in heightened health awareness among local consumers, who became increasingly interested in protecting their health, with the benefits of building immunity attracting a great deal of attention from the media and consumers, and…

In 2022 products focused on energy and immunity continue to benefit from the effects of the coronavirus crisis as consumer demand for both single and multivitamins remains high. The pandemic brought health concerns to the fore with a spotlight on…

Vitamins saw exceptional growth in 2020, the first year of the COVID-19 crisis, in Sweden, thanks to a strong consumer focus on preventive health and a desire to boost the functioning of immune systems. This led to particularly strong growth for…

After the significant gains experienced in 2020 as many consumers looked to vitamins, especially vitamin C and D, current retail value sales is negative in 2022. Furthermore, sales of vitamin C and D are declining but vitamin A is registering…

COVID-19’s impact started to drop in the second half of 2021 and this trend continued into 2022 resulting in a decrease in demand. Current value sales rose marginally as demand patterns began to normalise. Consumer interest in immune system…

Vitamins continues to be supported by the health and wellness trends which have been enhanced by the event of COVID-19. Many products in vitamins are recommended to strengthen the immune system and help safeguard again both the COVID-19 virus and…

Following dynamic growth during the pandemic, current value sales of vitamin C are normalising and faced a second year of decline in 2022. Many consumers believed that the intake of vitamin C offered them protection against COVID-19 leading to a…

With the onset of the COVID-19 pandemic, vitamins experienced historic growth rates as specific products were recommended for the prevention and treatment of Coronavirus, notably vitamin C and D. With a significant reduction in the number of cases in…

Having boomed in 2020 due to the pandemic (when retail constant value sales surged by a fifth), demand growth for vitamins slowed significantly in 2021 and contracted in constant value terms during 2022. Vitamins with an explicit immune-system…

Vitamins is expected to see more modest growth in current value terms in 2022, after the dynamism seen in 2020 when sales benefited from the soaring demand for immunity-boosting products. Vitamin C saw exceptional triple-digit growth in 2020 thanks…

Demand for vitamins supporting the immune system are losing traction in 2022 with vitamin C seeing current value sales normalise after two years of double-digit growth. However, multivitamins are holding ground with the number of product ranges…

Vitamins registered a significant boost from the pandemic, as consumer bought vitamins in order to boost their immune system and protect themselves from becoming infected with COVID-19. Now that concerns around the virus have abated, there is not the…

Vitamins continues to witness strong performance in 2022, continuing the positive trend seen across the entire review period. The COVID-19 pandemic has had a positive impact on vitamins in Egypt as consumers become more aware of how to improve their…

Following strong growth during the pandemic in 2020 and 2021, vitamins saw a correction in 2022 with a small decline in retail current value sales. With the threat of COVID-19 diminishing and life returning to normal in Norway, consumers have less to…

Vitamins are expected to register moderate current value growth in 2022, but constant value growth is expected to fall significantly. Azerbaijan’s proximity to both Ukraine and Russian is expected to create a lot of uncertainty and while Azerbaijan…