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Strategy Briefing
Vitamins and Dietary Supplements (VDS) in Asia Pacific
Jun 2017
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In Asia Pacific, trends around healthy lifestyles and prevention among older consumers trying to avoid expensive healthcare costs and extend healthy lifespans are generating growth opportunities for VDS firms, while growth is concentrated mainly through two channels: direct selling and online retail. The region shows increasing opportunities for herbal/traditional dietary supplements due to its history of traditional medicine, with China and Japan leading the region.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Trends toward healthy lifestyles and prevention support VDS growth
As consumers and public health agencies aim to reduce and prevent chronic diseases and increase healthy lifespans, demand for supplements as a tool to prevent medical conditions and stay healthy has increased in tandem with the ageing population in Asia Pacific, especially in China and Japan.
Dietary supplements is the standout staple in VDS
Across the three largest Asia Pacific markets, China, Japan, and South Korea, dietary supplements is the leading category within the VDS industry. In Japan, tonics is on a steady decline while demand for dietary supplements is rising. In China, dietary supplements remained the largest category within VDS, and in South Korea, consumers are increasingly buying pills and tablets to address health issues rather than relying on health drinks and tonics alone, which is boosting dietary supplements sales.
Herbal/traditional dietary supplements: Opportunity for China
Asia Pacific generated almost 60% of global herbal/traditional dietary supplements sales and China dominated with 43% retail value share in the region. Asia Pacific’s long history of traditional medicine in the forms of Ayurveda, Traditional Chinese Medicine (TCM), Kampo, Unani, Traditional Thai Medicine (TTM), and Hangul/Hanja explains the dominance of this region. The market leaders in China are New Era Health Industry and Tiens Group.
Direct sellers lead top VDS brands in Asia Pacific
Direct selling continues to be the leading channel in Asia Pacific despite a fast growing online retailing market. While Amway is the leading direct seller, it has lost share to Hong Kong-based Lee Kum Kee, which almost doubled its company value share in the region over 2011-2016.
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Introduction
Scope
Key findings
Regional Overview
Putting Asia Pacific into context
Aging populations supports growth in China and Japan
China leads VDS value sales with almost half of the market
Difference in growth prospects for VDS in China and Japan are clear
Herbal/traditional (H/T) dietary supplements : Opportunity for China
Non-store retailing leads top markets with e-commerce & direct selling
Preferred distribution still finding its feet in emerging markets
Leading Companies and Brands
No market consolidation besides Pakistan, Philippines and Thailand
Direct sellers lead: Amway followed by Infinitus (Lee Kum Kee)
Direct sellers continue to lead top brands in Asia Pacific
Forecast Projections
Number of untapped consumers in developed markets plateaus
VDS demand set to rise in tandem with health and prevention trends
Country Snapshots
China: Market context
China: Competitive and retail landscape
Japan: Market context
Japan: Competitive and retail landscape
South Korea: Market context
South Korea: Competitive and retail landscape
Taiwan: Market context
Taiwan: Competitive and retail landscape
Thailand: Market context
Thailand: Competitive and retail landscape
Indonesia: Market context
Indonesia: Competitive and retail landscape
India: Market context
India: Competitive and retail landscape
Hong Kong, China: Market context
Hong Kong, China: Competitive and retail landscape
Malaysia: Market context
Malaysia: Competitive and retail landscape
Philippines: Market context
Philippines: Competitive and retail landscape
Vietnam: Market context
Vietnam: Competitive and retail landscape
Singapore: Market context
Singapore: Competitive and retail landscape
Kazakhstan: Market context
Kazakhstan: Competitive and retail landscape
Pakistan: Market context
Pakistan: Competitive and retail landscape
Uzbekistan: Market context
Uzbekistan: Competitive and retail landscape
Azerbaijan: Market context
Azerbaijan: Competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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