The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMar 2017
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Trends toward healthy lifestyles and disease prevention among consumers aiming to avoid expensive healthcare costs and extend healthy life spans are generating growth opportunities and challenges for VDS firms, while regulatory frames are simultaneously becoming more strict. Companies are adjusting to a new connected and more informed consumer, who is starting to demand clean label VDS, by creating healthier, more diverse portfolios to drive growth in this new scenario.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
As consumers and public health agencies aim to reduce and prevent chronic diseases and increase healthy life spans, demand for supplements as a tool to prevent medical conditions and stay healthy has increased.
Access to information and connectivity have impacted consumer behaviour and are creating new consumers who require greater customisation and healthier products. Companies increasingly need to find ways to connect with these new consumers, as well as meeting their needs for aspects such as clean label supplements.
With ingredient adulteration cases and product recalls broadly covered by the media, regulatory agencies are working harder to implement manufacturing “pharma like” standards for VDS firms. This means that many product health claims require strong research involving clinical trials and that ingredients sources need clearer traceability and labels, which, in turn, could improve consumer trust.
Even though many leading retailers and producers continue to expand through M&As and partnerships to gain market share in a fragmented VDS marketplace, the speedy proliferation of new start-ups launching a wide range of products, especially via online platforms, is challenging the industry.
The combination of direct-to-consumer genetic testing and use of self-monitoring devices, web and mobile apps, and easy remote access to medical consultations is transforming prevention. This is a great opportunity for the VDS industry to connect with and monitor consumers more closely to better match their needs, while creating more partnerships with health facilities around prevention.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.