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Strategy Briefing

Vitamins and Dietary Supplements (VDS): Trends and Prospects 2017

Mar 2017

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Trends toward healthy lifestyles and disease prevention among consumers aiming to avoid expensive healthcare costs and extend healthy life spans are generating growth opportunities and challenges for VDS firms, while regulatory frames are simultaneously becoming more strict. Companies are adjusting to a new connected and more informed consumer, who is starting to demand clean label VDS, by creating healthier, more diverse portfolios to drive growth in this new scenario.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Trends towards healthy lifestyles and disease prevention support VDS growth

As consumers and public health agencies aim to reduce and prevent chronic diseases and increase healthy life spans, demand for supplements as a tool to prevent medical conditions and stay healthy has increased.

A new connected and more informed consumer is challenging the VDS industry

Access to information and connectivity have impacted consumer behaviour and are creating new consumers who require greater customisation and healthier products. Companies increasingly need to find ways to connect with these new consumers, as well as meeting their needs for aspects such as clean label supplements.

Globally, regulations around health claims and ingredient quality are becoming stricter

With ingredient adulteration cases and product recalls broadly covered by the media, regulatory agencies are working harder to implement manufacturing “pharma like” standards for VDS firms. This means that many product health claims require strong research involving clinical trials and that ingredients sources need clearer traceability and labels, which, in turn, could improve consumer trust.

Major retailers and manufacturers are being challenged by rising start-ups and online growth

Even though many leading retailers and producers continue to expand through M&As and partnerships to gain market share in a fragmented VDS marketplace, the speedy proliferation of new start-ups launching a wide range of products, especially via online platforms, is challenging the industry.

Customisation and technology bring new opportunities

The combination of direct-to-consumer genetic testing and use of self-monitoring devices, web and mobile apps, and easy remote access to medical consultations is transforming prevention. This is a great opportunity for the VDS industry to connect with and monitor consumers more closely to better match their needs, while creating more partnerships with health facilities around prevention.

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Introduction

Scope

Key findings

Forces Shaping VDS Performance

Global forces influencing vitamins and dietary supplements

Move to prevention increases consumer expenditure on VDS

Quality control around ingredients grows within regulatory agencies

Stricter regulations introduce new challenges to the industry

Channel trends: VDS growth strong in e-commerce and direct selling

mConsumer growth and customisation within VDS

Customisation : 3D printing drugs and supplements

Multiply Labs’ Case: P roduct customisation to meet mConsumers

Global Trends

Growth in vitamins and dietary supplements over 2011-2016

Dietary supplements still lead but paediatric VDS paces growth

VDS: Fragmented industry with low entry barriers and rising competition

Ingredient suppliers expanding to direct-to-consumer (DTC) products

VDS versus fortified/functional (FF) foods and medical foods

Vitamins continue to grow, especially in the Middle East

Segmentation opportunities abound for multivitamin sales

Dietary supplements are driving VDS demand

Top health claims leading in dietary supplements

Regional Overview

Asia Pacific and North America leading the VDS market

Top categories: A bsolute retail value growth 2011/2016

China and Japan: Key investment targets for VDS expansion

Local demand and China imports drive expansion in Australasia

Eastern Europe: Health and wellness trend and drug prices spur demand

Latin America: Brazil and Mexico represent over two thirds of VDS market

Middle East and Africa VDS will grow at the fastest pace

North America: Probiotics will grow at the fastest pace

Western Europe: Opportunity in the second oldest region by 2030

Innovation Insights

VDS innovation trends

Examples of VDS launches in 2016 (1)

Examples of VDS launches in 2016 (2)

Examples of VDS launches in 2016 ( 3 )

Examples of VDS launches with clean label claims

Beyond 2017 Expectations

Growing VDS demand challenges manufacturers and governments

Report Definitions

Data parameters and report definitions (1)

Report definitions (2)

Appendix

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Megatrends

Strategy Briefing

Vitamins and Dietary Supplements (VDS): Trends and Prospects 2017

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Trends towards healthy lifestyles and disease prevention support VDS growth

A new connected and more informed consumer is challenging the VDS industry

Globally, regulations around health claims and ingredient quality are becoming stricter

Major retailers and manufacturers are being challenged by rising start-ups and online growth

Customisation and technology bring new opportunities

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Forces Shaping VDS Performance

Global forces influencing vitamins and dietary supplements

Move to prevention increases consumer expenditure on VDS

Quality control around ingredients grows within regulatory agencies

Stricter regulations introduce new challenges to the industry

Channel trends: VDS growth strong in e-commerce and direct selling

mConsumer growth and customisation within VDS

Customisation : 3D printing drugs and supplements

Multiply Labs’ Case: P roduct customisation to meet mConsumers

Global Trends

Growth in vitamins and dietary supplements over 2011-2016

Dietary supplements still lead but paediatric VDS paces growth

VDS: Fragmented industry with low entry barriers and rising competition

Ingredient suppliers expanding to direct-to-consumer (DTC) products

VDS versus fortified/functional (FF) foods and medical foods

Vitamins continue to grow, especially in the Middle East

Segmentation opportunities abound for multivitamin sales

Dietary supplements are driving VDS demand

Top health claims leading in dietary supplements

Regional Overview

Asia Pacific and North America leading the VDS market

Top categories: A bsolute retail value growth 2011/2016

China and Japan: Key investment targets for VDS expansion

Local demand and China imports drive expansion in Australasia

Eastern Europe: Health and wellness trend and drug prices spur demand

Latin America: Brazil and Mexico represent over two thirds of VDS market

Middle East and Africa VDS will grow at the fastest pace

North America: Probiotics will grow at the fastest pace

Western Europe: Opportunity in the second oldest region by 2030

Innovation Insights

VDS innovation trends

Examples of VDS launches in 2016 (1)

Examples of VDS launches in 2016 (2)

Examples of VDS launches in 2016 ( 3 )

Examples of VDS launches with clean label claims

Examples of VDS launches with clean label claims

Beyond 2017 Expectations

Growing VDS demand challenges manufacturers and governments

Report Definitions

Data parameters and report definitions (1)

Report definitions (2)

Appendix

Related Consumer Health content available in Passport

Why buy this report?

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