Multivitamins is expected to see a more stable performance in 2021 after sales rocketed in 2020 after the outbreak of COVID-19. The main reason behind the dynamic growth seen in 2020 were fears around the spread of COVID-19.
Similar to multivitamins, single vitamins is also seeing a more constrained performance in 2021 as fears over COVID-19 soften due to the uptake of vaccinations and the fact that many healthier consumers no longer see a significant threat from the virus. This trend has largely affected vitamin C and vitamin D, with these products having seen elevated sales in 2020 due to their immunity-boosting claims.
Eating fresh fruit and vegetables is considered a much healthier option to taking vitamins. Therefore, sales of multivitamins and single vitamins usually decline in the summer in Russia when there is an abundance of local fruit and vegetables.
Multivitamins is expected to steady growth over the forecast period in current value terms. Price sensitive consumers had already started to turn away from non-essential items like multivitamins after economic difficulties began in 2014.
Vitamin D is expected to be the most dynamic category in vitamins over the forecast period, with sales being driven by rising consumer awareness of its benefits. Vitamin D is needed to keep bones, teeth and muscles healthy and is therefore seen as important in both child development, but also healthy ageing.
One of the main threats to the growth of vitamins over the forecast period is the economic situation in Russia. Even before COVID-19 many families were struggling to make ends meet, but the impact of the pandemic and the resulting restrictions has placed many jobs and businesses in a precarious position.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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