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Vitamins in Venezuela

February 2019
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Vitamins industry in Venezuela with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vitamins industry in Venezuela, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vitamins in Venezuela report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vitamins in Venezuela?
  • Which are the leading brands in Vitamins in Venezuela?
  • How are products distributed in Vitamins in Venezuela?
  • How has the regulatory and operating environment for Vitamins changed in Venezuela?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Vitamins in Venezuela - Category analysis

HEADLINES

PROSPECTS

Single vitamins showed increased variety in 2018
Multivitamins’ sales remain marginal
Fortification in certain packaged food categories is standard

COMPETITIVE LANDSCAPE

Domestic laboratories dominate the category in 2018
Single supplier of multivitamins retains its value share ranking

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2013-2018 Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018 Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018 Table 4 NBO Company Shares of Vitamins: % Value 2014-2018 Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018 Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023 Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Consumer Health in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation worsens an already critical situation
Negative growth rates continue in spite of a slightly better supply
Oligopolistic competition characterises the Venezuelan market in 2018
Drugstores/parapharmacies lead retail distribution
Future performance hinges on macroeconomic and industrial policies

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018 Table 9 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2013-2018 Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018 Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018 Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018 Table 14 Distribution of Consumer Health by Format: % Value 2013-2018 Table 15 Distribution of Consumer Health by Format and Category: % Value 2018 Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023 Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Vitamins research and analysis database.

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