Vitamins

After the significant surge in sales witnessed in Brazil during the COVID-19 pandemic, vitamins is expected to see more modest rates of volume and current value growth in 2023, although they will exceed the 2022 levels. The favourable performance in…

Local consumer interests are shifting in terms of priorities towards pleasure, entertainment, and travel, with a diminishing focus on prevention. Vitamins, once heralded as essential to strengthen the immune system, are now experiencing slower growth…

Vitamins are expected to register a further significant decline in volume sales in 2023. The boon from the pandemic is long over and vitamins that claim immune boosting benefits are seeing a significant decline. Vitamin C in particular is expected to…

The end of the pandemic era has influenced sales of vitamins. For example, vitamin C skyrocketed in sales in 2020, as consumers sought out natural immunity boosters in the face of the COVID-19 virus. Following this significant spike, sales then…

The pandemic period that ushered in a boom for vitamin sales is coming to a close. Many consumers have placed the COVID-19 period in the rear-view mirror and are looking ahead to a world where the SARS-CoV-2 virus is not a constant worry. The…

Vitamins are expected to register a decline in volume sales in 2023. The boon from the pandemic is long over and vitamins that claim immune boosting benefits are seeing a significant decline. As such, value sales are now on par with pre pandemic…

Given the persistent inflationary pressures experienced in the country, it is not surprising that the vitamins category has also seen significant price increases. According to official sources, vitamins experienced a rise of 6.9% in 2022, which is…

After the COVID-19 crisis, the demand for vitamins shrunk. With a significant reduction in COVID-19 cases and less severe disease, consumers withdrew their attention from vitamins, especially those that they did not have the habit of regularly…

The retail volume declines recorded by vitamins in 2022, for both multivitamins and single vitamins, are noticeably slowing in 2023. In 2021, the category’s dynamics shifted as the pandemic continued to drive demand for vitamins due to heightened…

Vitamins are expected to be the worst performing consumer health product in 2023, with a significant decline in volume sales. The boon from the pandemic is long over and in particular vitamins that claim immune boosting benefits are seeing a…

Having experienced a boom in demand during the pandemic years, retail volume sales of vitamins saw a more muted performance in 2023. With concerns around the COVID-19 outbreak beginning to subside, consumers were less concerned about boosting their…

Consumers having less disposable income has impacted their purchasing habits in 2023, including their choices regarding healthcare products and vitamins. Rather than investing in preventative measures like vitamins, consumers are opting for more…