Key Findings
Consumers spending cautiously
Job losses, reduced income and economic uncertainty is resulting in more cautious consumer spending where value for money and personal values are key decision factors.
Social activism gains momentum
Consumers are embracing social responsibility, demanding companies and brands do the same, helping make the world fairer, healthier and more resilient.
Emotional wellbeing front of mind
Increased pressure on consumers’ mental wellness is driving demand for more products and services that support mental wellbeing and emotional balance.
Online living becomes more established
The shift to online living has been rapidly accelerated by COVID-19 and many new virtual habits have become the norm.
Home-centric lifestyles evolve
Consumers are spending more time at home and adopting new routines, occasions and daily habits that businesses must adapt to.
Introduction
Background on the Voice of the Consumer: Lifestyles Survey
2021 five key insights
2021 Five Key Insights: Consumers Spending Cautiously
Consumers spending cautiously
More considered spending across generations and income groups
While price is important, aligning to personal values is also key
Low-cost retailer invests to capture growing audience: Aldi
2021 Five Key Insights: Social Activism Gains Momentum
Social activism gains momentum
Global consumers position themselves with virtuous brands and deeds
Social issues are gaining attention as a result of the pandemic
Purpose-led collaboration creates a new local brew: Nuestra Siembra
2021 Five Key Insights: Emotional Wellbeing Front of Mind
Escaping from unwanted pressures is key to consumers’ wellbeing
Physical health and emotional wellbeing go hand in hand
Global consumers seek support and clarity for their mental health
Core: Hands-on meditation guidance
2021 Five Key Insights: Online Living Becomes More Established
Pandemic redefines and ingrains consumers’ online connections
Consumers shift to more blended online and offline ways of living…
…including a permanent shift to digital shopping
Squadded Shopping recreates group shopping experiences online
2021 Five Key Insights: Home-centric Lifestyles Evolve
Ho me-centric lifestyles evolve
Leisure activities move into the home…
…and food preparation and consumptions habits shift
Wow Bao launches national ghost kitchen programme
System Overview: Lifestyles Survey Detail
Lifestyles Survey offers insight into consumer habits and attitudes
Overview of Voice of the Consumer: Lifestyles Survey
Unique features
Data visualised through state-of-the-art dashboards
System Overview: About Euromonitor’s Research
Information about Euromonitor’s syndicated survey methods
Lifestyles Survey: FAQs