Voice of the Consumer: Lifestyles Survey 2021: Key Insights

Introduction

Background on the Voice of the Consumer: Lifestyles Survey

2021 five key insights

2021 Five Key Insights: Consumers Spending Cautiously

Consumers spending cautiously

More considered spending across generations and income groups

While price is important, aligning to personal values is also key

Low-cost retailer invests to capture growing audience: Aldi

2021 Five Key Insights: Social Activism Gains Momentum

Social activism gains momentum

Global consumers position themselves with virtuous brands and deeds

Social issues are gaining attention as a result of the pandemic

Purpose-led collaboration creates a new local brew: Nuestra Siembra

2021 Five Key Insights: Emotional Wellbeing Front of Mind

Escaping from unwanted pressures is key to consumers’ wellbeing

Physical health and emotional wellbeing go hand in hand

Global consumers seek support and clarity for their mental health

Core: Hands-on meditation guidance

2021 Five Key Insights: Online Living Becomes More Established

Pandemic redefines and ingrains consumers’ online connections

Consumers shift to more blended online and offline ways of living…

…including a permanent shift to digital shopping

Squadded Shopping recreates group shopping experiences online

2021 Five Key Insights: Home-centric Lifestyles Evolve

Ho me-centric lifestyles evolve

Leisure activities move into the home…

…and food preparation and consumptions habits shift

Wow Bao launches national ghost kitchen programme

System Overview: Lifestyles Survey Detail

Lifestyles Survey offers insight into consumer habits and attitudes

Overview of Voice of the Consumer: Lifestyles Survey

Unique features

Data visualised through state-of-the-art dashboards

System Overview: About Euromonitor’s Research

Information about Euromonitor’s syndicated survey methods

Lifestyles Survey: FAQs

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