Voice of the Industry: Alcoholic Drinks

February 2021

In the Voice of the Industry series, Euromonitor International connects with industry professionals to explore trends and innovations. This report focuses on the alcoholic drinks industry, drawing on a survey of 966 professionals working in alcoholic drinks in over 55 countries around the world.

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Key Findings

Top findings from Euromonitor’s Alcoholic Drinks Voice of the Industry survey include:

According to industry professionals, the COVID-19 pandemic has had a huge negative impact on the on-trade alcohol market, though negative changes in sales are anticipated to be short-term.

Industry experts identify that the COVID-19 pandemic led to the growth potential of e-commerce.

Mainstream alcohol sales increased due to wide and easy access during the pandemic.

A growing focus on healthy lifestyle was one factor influencing low and no-alcohol drinks consumption last year.


Voice of the Industry: Alcohol Drinks snapshot

Sales Forecasts and Retail Shifts

Trade disputes and craft on the defensive weigh heavily on the industry
E-commerce roars ahead as lockdowns force rapid shift
Has premiumisation peaked?
Great expectations? medium term sentiment is soaring

Pandemic-Related Trends

On-trade Armageddon
….but there is hope on the horizon
Online sales and home leisure expected to continue post-COVID-19

Key Trends Impacting the Industry

Innovating in a pandemic; beyond distribution shifts
Mindful drinking in the age of COVID-19

Cannabis Market Impact

Green future: deciphering the alcohol industry’s interplay with cannabis
Cannabis and intoxicating, non-alcoholic opportunities

About Voice of the Industry



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