Voice of the Industry: Beauty and Personal Care

April 2022

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and personal care in over 55 countries around the world.

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This report comes in PPT.

Key Findings

Top findings from Euromonitor International’s Beauty and Personal Care Voice of the Industry survey include:

According to industry professionals, the biggest trends in beauty and personal care are tied to internet retailing; 94% of industry professionals indicate that internet and e-commerce channels gained share in the past year.

Digital engagement, self-care activities, and ethical products and features are expected to remain the most influential trends.

Future sales expectations among beauty and personal care industry professionals are optimistic, more than half of respondents are expecting increasing revenue.

Voice of the Industry: Beauty and Personal Care
Voice of the Industry: Beauty and Personal Care snapshot
Digitalisation and wellness key defining trends in beauty
New business focus stretches beyond primary product credentials
Upbeat sentiment about future performance but challenges linger
Internet retailing establishes itself as a mainstream beauty channel
Investment in e-commerce continues to proliferate and diversify
Paired-back routines and at-home experiences point to simplification
Expectations of environmental sustainability increase in priority
More targeted and focused innovation efforts
Rethinking new relevance to meet evolving consumer values
About Euromonitor’s Voice of the Industry survey series

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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