Voice of the Industry: Packaged Food

July 2018

In the Industry Insights survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the packaged food industry, drawing on an Industry Insights survey of 837 professionals working in packaged food in over 96 countries around the world.

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Future sales expectations among industry professionals are cautiously optimistic

58% think value sales in their category in 2023 will be at least 2% better than in 2018.

Free-from and clean label foods, convenient foods, and alternative business models and delivery options

These are expected to be the most influential trends impacting sales in the coming year.

Products with organic/natural claims and novel ingredients or flavours

Over half of industry professionals cite these products as the most successful new packaged food innovations and launches in the past year.

Industry Insights: Packaged Food

Packaged Food Industry Insights snapshot

Sales Forecasts and Channel Shifts

Value sales in 2018 relative to 2017
Trends in shares over past year
Value sales in coming years relative to 2018

Key Trends Impacting the Industry

Influence on sales in past year
Influence on sales in next five years

Product Launches and Innovation

Most important new product launches this year
Successful product launches in packaged food

About Industry Insights

About Euromonitor’s Industry Insights series
Product category focus of Industry Insights respondents
Geographic focus of Industry Insights respondents
Meet Euromonitor’s experts


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